Senior Manager Integrated Marketing
QVCYour Opportunity, Your Team
The Senior Manager Integrated Marketing supports QVC &HSN and is responsible for leading strategy, planning and execution of multi-channel brand marketing campaigns for QVC US and HSN across multiple channels (online / offline) to increase brand metrics among new customers and existing customers.
Where You'll Work
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
What You'll Do
- Collaboration with Internal Partners: Establish relationships across the organization including Programming, Merchandising, Digital, Social Selling, Streaming and Brand Marketing to ensure team members understand the role of Integrated Marketing. Act as the evangelist for the team internally leading roadshows and executive level shareouts
- Alignment with Merchandising and Product Teams: Close collaboration with these teams ensures that integrated campaigns are in sync with product launches, seasonal campaigns, and promotional activities, enhancing overall brand relevance.
- Campaign Planning: Works collaboratively with key business stakeholders to plan out key campaigns focused on both driving brand awareness (upper funnel) for QVC US and HSN and commerce-based events (mid-funnel)
- Brand Consistency and Creative Direction: Ensures all campaigns and marketing activities align with the overall brand strategy. Provides creative direction and feedback to internal teams and agencies to maintain brand consistency
- Influence and Communication: Interacts with senior level people internally and externally, requiring strong understanding of customer insights, marketing strategy, and business strategies (including merchandising). This involves effectively managing and influencing internal and external stakeholders despite not being directly responsible for them.
What You'll Bring
- Bachelors degree in Business, Marketing, or equivalent field
- 10+ years of Marketing, eCommerce or Retail experience
- Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
- Experience owning creative input, development, and execution from concept to completion
#LI-ST4
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.