Senior Director, US Aficamten HCP Marketing Team Lead

Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.

The Senior Director, HCP Marketing Team Lead will be responsible for the development of the U.S. HCP brand strategy for aficamten, a Cardiac Myosin Inhibitor for patients living with obstructive HCM.  This is a critical, high exposure position that will lead a team of talented marketers and will work closely with a broad array of US and global stakeholders to drive execution of the launch plan.  This leader will be responsible for all elements of the promotional platform in key customer segments across personal promotion, non-personal promotion, HCP media and peer to peer engagement.

This position will report directly into the VP of US Marketing and will work closely with a broad set of cross-functional stakeholders.  The Senior Director, HCP Team Lead, must have the ability to contribute strategically as a thought partner with the VP of Marketing but also work independently as a strategic leader and flawlessly execute the tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration and support a positive culture that fosters collaboration and colleague achievement. The Senior Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative new therapy.

Responsibilities

• Lead development of the overarching US HCP brand strategy and ensure alignment across all key stakeholders

• Lead development and execution of a comprehensive launch plan, as well as multi-channel marketing mix

• Serve as direct manager for a team of marketers

• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions

• Develop and track metrics to measure and ensure success of marketing/promotional programs

• Develop budgets and lead quarterly business and budget reviews; develop/track metrics to ensure success of programs

• Lead quarterly business and budget reviews in partnership with Finance and Insights & Analytics

• Partner closely with customer-facing organizations; act as brand steward ensuring brand strategy is at center of all promotional efforts

• Coordinates closely to build effective customer engagement ecosystem

• Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy

• Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly

Qualifications

• 15+ years of pharmaceutical experience with focus on US/global marketing and brand management

• 5+ years managing/leading a marketing team and developing talent

• Bachelor’s Degree is required; MBA or other advanced degrees is preferred

• Demonstrated ability to develop marketing strategy and execute/measure HCP promotional campaigns

• Recent US launch and marketing experience in cardiovascular therapeutic category preferred

• Pharmaceutical sales and/or sales management a plus

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy

• Proven self-starter, able to work independently, able to handle full workload across multiple projects

• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.

• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

• Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset

• Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers

• Ability to articulate and convey complex data and information concisely to internal and external stakeholders

• Excellent written and verbal communication skills

Pay Range:

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.

Please review our General Data Protection Regulation (GDPR) policy PRIOR to applying.  

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.

Fraud Warning: How to Identify Impersonated Cytokinetics Job Postings and Offers

Recently, there have been fraudulent employment offers being sent to candidates on behalf of Cytokinetics. Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain (Cytokinetics.com) and will only be made after completing a formal interview process.

Here are some ways to check for authenticity:

• We do not conduct job interviews through non-standard text messaging applications

• We will never request personal information such as banking details until after an official offer has been accepted and verified

• We will never request that you purchase equipment or other items when interviewing or hiring

• If you are unsure about the authenticity of an offer, or if you receive any suspicious communication, please contact us directly at talentacquisition@cytokinetics.com

Please visit our website at: www.cytokinetics.com

Cytokinetics is an Equal Opportunity Employer