Senior Digital Marketing Analyst

The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance. This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights generation. The ideal candidate will be a self-sufficient expert who can step into the role with minimal training and immediately contribute high-quality analysis and recommendations. This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable insights.

As part of a data-driven agency, this role goes beyond standard reporting. It demands a proactive, high-performing professional who independently identifies insights, uncovers campaign optimization opportunities, and ensures data-driven decisions drive marketing success. The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction. The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining direct relationships and collaborating with internal teams to ensure data-driven marketing strategies. While strategic thinking is important, this role is deeply tactical and execution-focused – ideal for an expert who thrives in performing the work, rather than overseeing it.

This is a hybrid role open to candidates in PA, MD, and NJ, with occasional travel to the Harrisburg office.

Responsibilities:

· Performance Measurement and Reporting: Develop and maintain dashboards, reports, and presentations to communicate the effectiveness of digital marketing efforts to stakeholders and senior leadership.

· Data Accuracy and Integrity: Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making.

· Advanced Data Analysis and Insights: Go beyond surface-level reporting—analyze trends, identify actionable opportunities, and proactively provide recommendations to optimize digital marketing performance.

· Cross-Channel Performance Evaluation: Track and analyze digital marketing performance across paid search, paid social, programmatic, and organic channels to inform optimization strategies.

· Strategic Thinking and Business Impact: Move beyond raw data to help shape marketing decisions, ensuring insights are clear, strategic, and tied to campaign and business objectives.

· Marketing Stack and AI Integration: Contribute to the implementation and use of new AI-driven marketing analytics technologies and automation tools.

· Conversion Rate Optimization (CRO): Support in A/B testing, personalization, and conversion tracking efforts to improve digital marketing performance.

· Tag Management and Data Governance: Ensure correct data tracking implementation through tag management tools (especially within Google Tag Manager).

· Collaboration and Client Communication: Engage with internal teams and external clients, translating complex data findings into clear, compelling insights.

· Client Relationship Management: Own multiple client relationships, serving as the primary analytics resource and ensuring strategic insights are effectively communicated and implemented.

· Subject Matter Expertise: Act as an SME for client accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies.
 

Qualifications:

· Education and Experience: Bachelor’s degree in business, statistics, marketing, economics, or a related quantitative discipline. A minimum of 4-6 years of experience in marketing analytics, digital analytics, or a related field, with a strong focus on hands-on data analysis, reporting, and insight development.

· Technical and Analytical Skills: Experience with paid media platforms across paid search, paid social, and programmatic/DSP platforms. Proficiency with digital analytics platforms such as Google Analytics 4, Adobe Analytics, or Amplitude. Familiarity with tag management platforms (Google Tag Manager, Tealium, etc.) is preferred.

· Data Visualization and Reporting: Strong experience using visualization tools such as Microsoft PowerBI, Looker Studio, and/or Datorama to tell compelling stories with data.

· Attention to Detail and Data Accuracy: Demonstrated ability to ensure data integrity, accuracy, and precision in all reports and dashboards.

· Proactive Problem-Solving and Initiative: Must be able to identify and address issues independently, rather than waiting for direction.

· Communication and Storytelling Skills: Ability to translate complex analytical findings into clear, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable.

· Strategic Thinking and Business Alignment: Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making.

· Data Manipulation and Querying: Basic experience with SQL, Python, or R is preferred, with a strong emphasis on candidates who are eager to learn and apply technical skills.

· AI and Automation Knowledge: Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred.

· Client-Facing Experience: Strong ability to manage multiple client relationships, act as a trusted analytics advisor, and collaborate with internal teams to drive success.