Senior CRM Marketing Analyst
QVCYour Opportunity, Your Team
- QVC's CRM Analyst supports results in achieving customer growth and retention leveraging various marketing channels (Direct Mail, Email, Mobile App and SMS). This position will help develop marketing plans that improve revenue, conversions, and enhance customer experience. You will also compile and analyze campaign performance data, making performance improvement recommendations, scheduling and segmenting marketing campaigns, and work with others to deliver strategy!
Where You'll Work
- This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, and NJ. Relocation assistance is not available for this role.
What You'll Do
- Partner with Senior Manager, Marketing to meet customer performance objectives through CRM channels. Leverage marketing campaign performance and customer segmentation data to suggest ways to optimize through marketing channels – such as Direct Mail, Email, Mobile App & SMS campaigns using innovative ideas to increase conversions and bring value from every customer
- Measure the performance of CRM initiatives against key performance indicators (KPIs) to assess their success, including managing standard KPI dashboards and analyzing ad hoc and testing results. Report on marketing performance based on our goals, delivering insightful commentary to the broader team. Create and maintain reporting across platforms and brands
- Participate in Quality Assurance (QA) and User Acceptance Testing (UAT) for minor and major technology builds; and support trouble shooting of issues that impact customer experience as needed
- Contribute to an environment in which all team members are respected and included regardless of their individual differences and feel motivated to improve individual and work area contributions to achieve desired business results
What You'll Bring
- Bachelor's degree in math/statistics/engineering/marketing or related field or equivalent marketing experience
- 5+ years of progressively responsible positions within the marketing department or supporting marketing through analytics / data
- 2 years of marketing segmentation experience
- Basic SQL experience
- Experience in the retail industry is a plus
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.