Public Relations Specialist

Do you love crafting stories that spark conversations and land in headlines? 

At Pavone Group, we believe in the power of storytelling to inspire change and create impact. We’re looking for a Public Relations Specialist to join our passionate team, someone who knows how to pitch, connect with media, and amplify brand voices through smart, strategic campaigns.

The Public Relations Specialist plays a key role in shaping and amplifying the public voice of our clients and agency. This role develops and executes public relations campaigns that drive marketing initiatives, strengthen brand reputation, and support business objectives.

The ideal candidate is a natural storyteller with strong media relationships, a strategic mindset, and the ability to connect earned media with broader integrated campaigns. You’ll collaborate across departments to pitch compelling stories, secure high-quality coverage, track results, and provide insights that demonstrate impact.

We work in a hybrid model: in-office Monday, Wednesday, and Thursday, and remote on Tuesday and Friday. We strongly believe in and thrive through in-office collaboration while also valuing the flexibility of remote work to support a strong work-life balance. This role is open to candidates within a commutable distance of our offices in Harrisburg, PA, Philadelphia, PA, and Atlanta, GA. No relocation assistance is provided.

Key Responsibilities: 

• Campaign Development: Plan and execute PR campaigns to support new initiatives, product launches, partnerships, and events.
• Media Outreach: Write and distribute press releases, pitch story ideas, and foster relationships with journalists and media outlets. 
• Media Monitoring: Track coverage, monitor industry trends, and analyze competitor activity to inform strategic recommendations. 
• Reporting: Prepare detailed reports using Meltwater, Cision, or Google Alerts to evaluate the effectiveness of campaigns. 
• Cross-Functional Collaboration: Work with internal teams and clients to ensure PR messaging aligns with brand voice and campaign goals. 
• Social Media Coordination: Partner with social teams to align earned media with digital and social strategies.

• 3–5 years of experience in public relations, communications, journalism, or related field. 
• Strong media relations skills with proven success securing earned coverage. 
• Exceptional writing ability for press releases, pitches, and media materials.
• Experience with monitoring/reporting tools (Meltwater, Cision, Google Alerts).
• Excellent verbal and written communication skills with attention to detail.
• Ability to juggle multiple projects, deadlines, and stakeholders in a fast-paced environment. 
• Strategic thinker with a collaborative, team-oriented approach. 

Travel Requirements: Limited travel, approximately 15%.

The salary range for this role is $60,000 – $75,000, based on candidate location and level of relevant and recent experience.

About Pavone Group:

Pavone Group is an independent, fully integrated marketing and communications agency collective with offices in Harrisburg, Philadelphia, and Atlanta. We partner with leading brands across industries including food & beverage, healthcare, senior living, and beyond. Guided by creativity, collaboration, and a people-first culture, we bring bold ideas to life and deliver measurable impact for our clients.

Equal Opportunity Employer

Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.