Product Marketing Manager

Job Summary

The Product Marketing Manager will be responsible for driving the product marketing strategy and execution that supports RedSail Technologies' business objectives. The successful candidate will have a deep understanding of the healthcare industry and the ability to develop and execute product marketing strategies and programs that drive revenue growth and customer satisfaction.

Key Duties

• Develop and execute product marketing strategies and programs that drive product adoption, revenue growth, and customer satisfaction
• Collaborate with cross-functional teams, including product management, sales, and marketing to ensure product marketing initiatives are aligned with overall business objectives
• Develop product positioning, messaging, and value propositions that resonate with target audiences
• Conduct market research and competitive analysis to identify new opportunities and make data- driven decisions
• Plan and execute product launches and go-to-market campaigns, and monitor and report on the performance of product marketing initiatives
• Performs other duties as assigned by RedSail Technologies management.

Education/Training

• Bachelor's degree in Marketing, Business Administration, or a related field

 Required Work Experience/Skills

• 5+ years of experience in product marketing, with a focus on the healthcare industry
• Proven track record of developing and executing successful product marketing strategies and programs that drive revenue growth and customer satisfaction
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams 
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions 
• Ability to manage multiple projects simultaneously and meet tight deadlines 
• Knowledge of product marketing and project management tools and software (e.g. Monday, HubSpot, etc.). Proficient in Microsoft Office (PowerPoint, Word, Excel, etc.)

Preferred Work Experience/Skills

• Master's degree in Marketing, Business Administration, or related field
• Experience marketing products and services to pharmacists and/or pharmaceutical companies

Discretionary Judgment

• The Product Marketing Manager will exercise discretion and independent judgement with respect to matters of significance related to product marketing strategy and execution.

Physical Demands, Working Conditions, and General Employment Guidelines

• Moderate or high levels of stress may be experienced in the performance of the job
• Physical Demands: The Product Marketing Manager may need to sit or stand for extended periods of time and use a computer or other electronic devices for prolonged periods.
• Working Conditions: The Product Marketing Manager will work in an office environment, with occasional off-site work as required.

Equipment

• The Product Marketing Manager will be required to use a computer, phone, and product marketing software and tools.
• Must have internet access

Safety to Self and Others

• The Product Marketing Manager will work in a safe manner and follow all company policies and procedures related to safety

Working Conditions/Hazards

• The Product Marketing Manager may need to work on projects with tight deadlines, which may cause stress.

Work Location

RedSail Office (Pittsburgh, PA; Irving, TX; Spartanburg, SC; Shreveport, LA)