Product Manager, DTC Patient Marketing, Psoriatic

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Manager, DTC Patient Marketing, Psoriatic, located in Horsham, PA.

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Manager, DTC Patient Marketing is a core member of the brand team accountable for shaping and executing patient strategies and tactics critical to the acceleration of TREMFYA® in Plaque Psoriasis (PsO) and Psoriatic Arthritis (PsA). In this role, you will be responsible for generating insights, shaping and implementing patient activation and media tactics, and unlocking new innovative tools and/or approaches. This Product Manager will work across multiple internal company functions and teams, agencies, and other 3rd party vendors.

Key Responsibilities:

• Shape TREMFYA® campaigns and channel plans across our Psoriatic business and lead execution of promotional tactics inclusive of digital, CRM, and brand .com

• Support Product Director(s) and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key media plan tactics and deliverables

• Leverage AI technologies to support the creative design of assets and/or support the insights and technologies reaching patients in new innovative ways

• Design and lead patient Ad Boards, Qualitative Research, Quantitative Research in partnership with Strategic Insights & Analytics Team and support monitoring of brand performance for plan optimization

• Lead Patient DTC omnichannel measurement and optimization workstreams enabling new capabilities to measure performance and optimize plans

• Demonstrate strong collaboration and partnership skills with Medical, Legal, and Regulatory review partners and ensure organized plans for asset approvals

• Participate and actively provide inputs to cross-functional partners as it relates to strategy & tactical implementation, including but not limited to, other Marketing Teams, Business Technology, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

Qualifications
 

Required:

• Bachelor's degree required, MBA is preferred

• A minimum of 3 years of business experience with successful track record – preferably in Marketing, or alternatively also in Digital/Tech, Sales, Sales Learning & Development, Medical, Market Research or related fields 

• Strong analytical & critical thinking skills with demonstrated ability to translate data into actionable tactics to deliver on business objectives

• Capable of leading within a matrix environment & influencing without authority

• Excellent communication & project management skills

• Be a champion of change—challenge legacy thinking, push boundaries, and drive action around innovation

• Track record of demonstrating passion and perseverance for long-term & meaningful goals

• Ability to work in Horsham, PA (3 days/week) and travel domestically up to 20%

Preferred:

• DTC experience preferred

• Digital asset and/or media planning experience

• Experience with AI/LLM applications, prompt engineering, or automation tools

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

 

 

Required Skills:

 

 

Preferred Skills:

Brand Positioning Strategy, Budgeting, Collaborating, Consulting, Content Management, Content Marketing, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Technical Credibility, Technologically Savvy