Marketing Technology & Operations Manager

Position Overview

The Marketing Technology & Operations Manager is a role that blends strategic management of our MarTech stack with process-driven operational efficiency. You will own the end‑to‑end orchestration of our project management tools, marketing automation, analytics, and integration initiatives with the CRM (in combination with the Enterprise Product/CRM team)—driving data‑informed campaign performance, seamless handoffs between marketing and sales, and scalable, AI‑enabled workflows.

Duties and Responsibilities

• CRM & MarTech Management:
• Implement, configure, and optimize our CRM platform (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot, SF Marketing Cloud) in conjunction with the Enterprise Product team and Salesforce developers.
• Maintain overall health of the technology stack, including regular audits, version upgrades, and vendor partnerships
• Build workflow automation for demand generation campaigns within HubSpot and create Salesforce dashboards for marketing and sales channel leadership visibility.
• Potential to select, implement and optimize a new tool over the next 6-12 months.

• System Integration & Data Flow:
• Design and maintain integrations between marketing systems, sales operations tools, and data warehouses.
• Ensure real‑time, bi‑directional data sync for leads, contacts, and campaign metrics.

• List & Contact Management
• Manage and maintain accurate and compliant contact databases across CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Develop and implement segmentation strategies to support targeted campaigns, lead nurturing, and lifecycle marketing programs.
• Ensure data hygiene by regularly cleaning, de-duplicating, and enriching contact records.
• Collaborate with sales, operations, and compliance teams to uphold data governance policies and ensure opt-in/opt-out compliance (e.g., CAN-SPAM, GDPR).
• Create and maintain dynamic and static lists for campaign execution, reporting, and audience analysis.
• Monitor contact engagement and list health to inform deliverability strategy and improve campaign effectiveness.

• Reporting & Analytics:
  • Develop and maintain comprehensive dashboards (e.g., Tableau, Power BI) to track campaign ROI, funnel metrics, and pipeline acceleration.
  • Conduct advanced analysis (segmentation, attribution modeling) to uncover growth opportunities.

• Process Optimization & Governance:
  • Define and document best practices for lead lifecycle, campaign launch checklists, and data governance.
  • Identify bottlenecks in campaign execution and implement automation (e.g., AI‑driven lead scoring, sequence triggers) to improve speed and accuracy.

• Cross‑Functional Collaboration:
  • Partner with Marketing, Sales, Product, IT and external agencies to align on technology roadmaps, budget planning, and project timelines.
  • Act as the primary liaison for MarTech vendor evaluations, RFPs, and contract negotiations.

• Training & Change Management:
  • Develop and deliver ongoing training programs to ensure adoption of new tools and features.
  • Create user guides, cheat sheets, and sandbox environments for continuous learning.

• Innovation & AI Enablement:
  • Research and pilot emerging AI/ML technologies (e.g., generative AI for content).

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field
• 5+ years of hands‑on experience managing MarTech platforms and CRM systems in a B2B environment
• Proven track record of integrating complex marketing and sales systems, including custom API work and middleware tools
• Strong analytical skills, with experience in SQL, data visualization tools, and campaign attribution methodologies
• Familiarity with project management tools (e.g., Monday.com, Jira, Calendy, AgoraPulse, GaggleAMP,) and Agile/Scrum practices
• Deep understanding of AI applications in marketing, such as chatbots, predictive lead scoring, and automated content generation

Preferred Qualifications

• Certifications in Salesforce, Marketo, HubSpot, or similar platforms
• Experience with data warehouses (e.g., Snowflake, Redshift) and ETL processes
• Knowledge of GDPR, CCPA, and other data privacy regulations
• Excellent verbal and written communication skills, with the ability to translate technical concepts for non‑technical stakeholders
• Strong problem-solving aptitude and a continuous improvement mindset

Travel Component

• N/A

Working Conditions

• Extensive desk-based work involving prolonged periods using a computer and sitting for extended periods
• Frequent interaction with team members, management, agents, Business Development Managers (BDMs), and external partners to facilitate smooth operations and collaborations

Job Classification

• Exempt

At Payroc we are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individuals’ qualifications without regard to race, color, religion, national social or ethnic origin, sex, age, physical, mental, or sensory disability, sexual orientation or any other status protected by the laws regulation in the location we operate. Payroc does not tolerate discrimination or harassment based on any of these characteristics.

Payroc is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources Department at HR@payroc.com