Job Title: Marketing Specialist
Location: Remote (Philippines)
Reports to: Director of Marketing
About the Role:
The Marketing Specialist will take ownership of content initiatives, combining existing data and AI tools to create impactful content. This role focuses on developing a robust content strategy to fuel inbound demand generation, empower the sales team, and optimize customer engagement. You will work closely with cross-functional teams to ensure the right content reaches the right audience at the right time.
- Company: MSPbots (https://mspbots.ai/)
- Work Hours and Schedule: Semi-flexible, 8 AM – 5 PM CDT (10 PM-7 AM PHT), Fixed rest days (Sat-Sun)
- Work Arrangement: Remote
Key Responsibilities:
Content Creation & Strategy
- Develop and execute a content strategy to support demand generation, sales enablement, and customer engagement.
- Create high-quality assets, including thought leadership articles, blog posts, case studies, white papers, landing pages, emails, and eBooks, using AI tools where applicable.
- Plan and produce content for webinars, trade shows, and events to showcase MSPbots’ expertise and solutions.
- Collaborate with the digital marketing team to optimize content for SEO and paid media campaigns.
Campaign Development
- Design nurture campaigns, retargeting ads, and email sequences for each stage of the marketing funnel.
- Work with the Digital Marketing Manager to develop content for LinkedIn ads, Google Ads, and organic social campaigns.
- Optimize landing pages and create A/B tests to improve conversion rates.
Sales Enablement
- Produce tailored sales collateral, including BDR sequences, presentations, and solution-specific materials.
- Ensure the sales team has access to updated, relevant content to engage prospects and close deals.
- Support tradeshows by developing booth materials, promotional content, and follow-up campaigns.
Webinar & Thought Leadership Content
- Plan, produce, and execute webinars, including promotional campaigns, content development, and follow-up materials.
- Partner with internal experts to create thought leadership content that positions MSPbots as a leader in the MSP space.
- Promote webinar recordings and insights across marketing channels to maximize visibility.
Customer Lifecycle Optimization
- Build onboarding guides, use cases, and retention-focused content to support customer success initiatives.
- Develop upsell and cross-sell campaigns to drive additional revenue and improve customer lifetime value (CLV).
- Tailor content for specific personas and segments, ensuring relevance at every stage of the customer journey.
Performance Analysis
- Track and measure the performance of all content initiatives, using tools like HubSpot and Google Analytics.
- Provide insights and recommendations to optimize content and improve ROI.
- Conduct regular content audits to ensure materials are updated, relevant, and aligned with business goals.
Required Skills and Experience
- Experience: 3+ years in content marketing, demand generation, or a similar role, preferably in B2B IT or MSP industries.
- Tools: Proficiency in HubSpot, Google Analytics, and marketing tools for content and campaign management.
- Campaigns: Experience planning and executing nurture campaigns, webinars, and paid advertising content.
- Content Creation: Familiarity with AI tools to streamline and enhance content production.
- Analytics: Ability to track and report on content performance, adjusting strategies to maximize impact.
What’s in it for you?
- Permanent full-time work-from-home position
- HMO (reimbursement for $100/mo)
- Life Insurance (reimbursement for $20/mo)
- Reimbursement for Dental-$20 and Vision-$4
- 15 PTO credits in a year (if unused, convertible to cash!)
- Training/Development courses (reimbursement for up to $30)
- US Holiday Pay