Marketing Specialist

Job Summary

We are seeking a digital marketing champion, to join the marketing group, to help focus and build out our market presence with our Ritz-Craft Corporation brand and product offering. We are looking for creativity, enthusiasm, and attention to detail in what is a growing and exciting team. This individual is accountable, precise, and team focused on reaching common goals, celebrating our wins as a team, and focusing on where we can improve to help reach the marks each and every time. If you are looking for an exciting career in digital marketing, please read on!

What to expect? You will help develop, design, and build out digital content initiatives across marketing channels for websites, emails, blogs, digital advertising, video, and social media to help reach the target audiences and boost overall product awareness. Lead special marketing projects to help move the needle aligned with our growth map and strategic plan for 2026 and beyond.

Primary Responsibilities & Core Skillset

• General administrative work in advertising and marketing team initiatives.
• Administering strategic digital marketing strategy and responsibility, including website, digital, social media, and analytics.
• Event coordination for internal and customer events
• Digital content creation for outreach campaigns
• Updating internal website(s) and platforms as assigned, in coordination with third party resources where applicable
• Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.) as instructed by Marketing Manager.
• Administer Pay Per Click, Social Advertisement and other paid initiatives to optimize ROI as outlined by management
• Administration of email campaigns and customer engagement automation
• Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO to management for review and direction.
• Regularly reviews and improves website and online user experience to enhance customer satisfaction and accessibility.
• Oversee the ongoing social media content calendars for the Ritz-Craft Corporation and its affiliates as directed by the Marketing Manager, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices.
• Create graphical design assets to assist in the selling of products and services as needed for each of the business units.
• Order and maintain company(s) merchandise for employees as assigned and designated for employee appreciation, onboarding, and gifts.
• Cross team collaboration with other John Brothers Holding (JBH) companies as needed.
• Additional software knowledge of: WIX, Asana, Constant Contact, HubSpot, Wordpress, and MS Office products all a plus

Skills and Minimum Qualifications

• High school diploma or GED required

• 2+ Years of Digital Marketing & Social Experience minimum
• Working knowledge of Adobe Creative Suite for graphic design needs
• Knowledge of current social platforms trends
• Expertise in administering social marketing campaigns and administration on social platforms
• Expertise of SEO and Google AdWords deployment and best practices
• Self-starter who can work individually as well as part of a cross functional team
• Ability to prioritize duties, deadline focus, and be task oriented

• Excellent communication and interpersonal skills are a must
• Customer Service skills to listen to concerns and be able to address needs
• Valid driver's license
• Self-directed individual with strong organizational abilities; including planning, delegating, and business procedures
• Exhibition of sound judgment, attention to detail, and problem-solving skills
• Knowledge of construction industry: Plus
• Knowledge of manufacturing industry: Plus
• Knowledge of modular construction industry: Plus+

• Additional software knowledge of: WIX, Asana, Constant Contact, HubSpot, Wordpress, and MS Office products all a plus

Companies Details

Ritz-Craft is the largest family-owned, off-site, modular home manufacturer in the United States. Although our company is large in size and reach, our core focus is on our People, Partnerships, & Performance (PPP), and remains family focused with our 3rd generation of leadership at the helm. Our offsite construction process can produce efficient repetitive builds and/or fully custom homes, all in an environmentally controlled atmosphere, decreasing costly environmental impacts onsite, and increasing quality in both workmanship & material storage through our strategic partnership in projects. Our family of companies includes both residential and commercial volumetric modular construction offerings, a full commercial transportation division, a competitive wholesale building products distribution center, a semi-custom cabinet company, and a fine dining and accommodations venue at the Rusty Rail.

Benefits

In addition to quality and safe working conditions, competitive wages, and employee career growth opportunities, we offer a benefits package that is among the best in the industry. Our comprehensive benefits encourage our employees and their families to build a lifelong relationship with us.

• Affordable Health Insurance, Dental, and Vision Plan
• 401(k) with 4% company match
• Life Insurance

All candidates are subject to a background check, drug screen, and reference checks