Marketing Specialist

FullBloom is the nation’s leading child development services platform providing academic, behavioral, and emotional intervention and support. We create better life outcomes for children and their families, regardless of the learning obstacles and other challenges they face. The company achieves measurable and sustained academic, behavioral, and emotional gains through evidence-based programs that include specialized education, Applied Behavior Analysis (ABA) therapies, tutoring and academic intervention services, professional development, mental health programming and more. Founded in 1976, FullBloom annually impacts more than 7 million students and families, 1,600 school districts, and 25,000 educators annually. Come explore FullBloom and its four operating divisions – Catapult Learning, CharacterStrong, Specialized Education Services, Inc (SESI), and Little Leaves Behavioral Services. 

The 10,000 educators and healthcare professionals employed by FullBloom are driven by a common purpose: to positively impact the educational, behavioral, and emotional welfare of every child with whom we engage, no matter the child’s individual circumstance. Our purpose drives our performance, and we dedicate our careers to improving outcomes for at-risk and struggling youth, including those with learning and emotional disabilities. In doing so, we play a truly crucial role in the lives of children, their families, and their communities. We directly serve tens of thousands of children and families every year helping them overcome a range of academic and non-academic learning barriers. 

The Marketing Specialist for FullBloom’s EmpowerU mental health product is a hands-on, versatile marketer who thrives on turning strategy into action. This role is perfect for someone who can do it all—manage and update websites, execute lead generation campaigns, create compelling content, and bring ideas to life across email, social media, and digital platforms. The ideal candidate combines creativity with attention to detail, enjoys wearing multiple hats, and loves seeing a project through from concept to completion. Working closely with a small, collaborative team, the Marketing Specialist ensures EmpowerU’s message reaches and resonates with educators while driving brand awareness, engagement, and growth. 

The EmpowerU product is a fast-growing education technology offering dedicated to helping students and educators build resilience, confidence, and motivation to thrive. Through evidence-based digital curricula and personalized coaching, EmpowerU empowers students to improve well-being and academic outcomes, while equipping educators with tools and training to personal growth across their schools. At FullBloom, you’ll have the opportunity to make a meaningful impact on education by helping students overcome barriers, develop essential life skills, and reach their goals. 

• Write copy for customer email broadcasts  

• Manage and update the EmpowerU websites with relevant content and updates to our products 

• Develop lead generation campaigns and content for the campaigns i.e. blogs, email copy, socials etc… 

• Develop, implement, and track marketing materials and monitor impact and effectiveness 

• Write, proofread, and edit creative and technical content across different mediums 

• Produce case studies and resources the sales reps need to be successful 

• Understand the education field and is willing to learn how to market our products that are appealing to educators 

• 3+ years experience in Marketing 

• Superb written and verbal communication skills 

• CRM experience 

• Strong creative marketing skills 

• Problem solving skills 

• Attention to detail 

• Views feedback as a gift 

• Ability to work independently and collaboratively 

• Strong time-management skills and multitasking ability 

• Bachelor's Degree 

Benefits Package

• Starting Base Salary $72,500 

• Ability to work remotely  

• Laptop computer and other needed equipment 

• Education & Tuition Reimbursement up to $1,000 annually 

• 401k Savings Plan with employer contribution  

• Medical, Dental, & Vision Insurance 

• Life, AD&D, and Disability Insurance 

• Employee Assistance Program, Mental Health Support, and Well-Being Programs 

• 3 weeks Company-Paid Parental Leave  

• Flexible Time Off, 6 Paid Sick Days, 11 Paid Company Holidays