Marketing Specialist

Marketing Specialist
Job Summary:

We are seeking a digital marketing champion, to join the marketing group, to help focus and build out our market presence with Legacy Crafted Cabinets, and Legacy Building Products organizations. We are looking for creativity, enthusiasm, and attention to detail in what is a growing and exciting team. This individual is accountable, precise, and team focused on reaching common goals, celebrating our wins as a team, and focusing on where we can improve to help reach the marks each and every time. If you are looking for an exciting career in digital marketing, please read on!

What to expect? You will help develop, design, and build out digital content initiatives across marketing channels for websites, emails, blogs, digital advertising, video, and social media to help reach the target audiences and boost overall product awareness.

Primary Responsibilities & Core Skillset:

Administering strategic digital marketing strategy and responsibility, including website, digital, social media, and analytics.
Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.) as instructed by Marketing Manager.
Administer Pay Per Click, Social Advertisement and other paid initiatives to optimize ROI as outlined by management
Administration of email campaigns and customer engagement automation
Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO to management for review and direction.
Regularly reviews and improves website and online user experience to enhance customer satisfaction and accessibility.
Oversee the ongoing social media content calendars for Legacy Crafted Cabinets, and Legacy Building Products as directed by the Marketing Manager, and Sr Management ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices.
Create graphical design assets to assist in the selling of products and services as needed for each of the business units.
Cross team collaboration with other John Brothers Holding (JBH) companies as needed.
Additional software knowledge of: WIX, Asana, Constant Contact, HubSpot, Wordpress, and MS Office products all a plus

Education/Skills/Qualifications:

High school diploma or GED required
2+ Years of Digital Marketing & Social Experience minimum
Working knowledge of Adobe Creative Suite for graphic design needs
Knowledge of current social platforms trends
Expertise in administering social marketing campaigns and administration on social platforms
Expertise of SEO and Google AdWords deployment and best practices
Self-starter who can work individually as well as part of a cross functional team
Ability to prioritize duties, deadline focus, and be task oriented
Excellent communication and interpersonal skills are a must
Customer Service skills to listen to concerns and be able to address needs
Valid driver's license
Self-directed individual with strong organizational abilities; including planning, delegating, and business procedures
Exhibition of sound judgment, attention to detail, and problem-solving skills
Knowledge of craft brewing, restaurant, and hospitality: Plus
Knowledge of cabinet design industry: Plus
Knowledge of the construction industry: Plus
Additional software knowledge of: WIX, Asana, Constant Contact, HubSpot, Wordpress, and MS Office products all a plus

Company Details:

Headquartered in the heart of Central Pennsylvania, Legacy Crafted Cabinets has a long tradition of craftsmanship associated with the Central Susquehanna Valley. Combining old world craftsmanship with the best in modern technology, Legacy Crafted Cabinets produces a superior array of cabinets which appeal to tastes and budgets from semi-custom to custom. Legacy Crafted also produces laundry room and storage solutions for both home and commercial applications. Legacy Crafted Cabinets prides itself on providing consistent quality and on satisfying desires for style and flexibility.

Legacy Building Products is a reputable company based in Mifflinburg, PA, specializing in providing high-quality construction materials and solutions to its customers. With a focus on innovation and customer satisfaction, Legacy Building Products offers a wide range of products and services tailored to meet the diverse needs of the construction industry.

Benefits:

In addition to quality and safe working conditions, competitive wages, and employee career growth opportunities, we offer a benefits package that is among the best in the industry. Our comprehensive benefits encourage our employees and their families to build a lifelong relationship with us.

Affordable Health Insurance, Dental, and Vision Plan
401(k) with 4% company match
Life Insurance