Marketing Specialist

GENERAL DESCRIPTION:

The Marketing Specialist supports StructureCare’s growth by executing marketing strategies that enhance brand awareness and drive engagement across key industries such as healthcare, education, and hospitality. This role is responsible for developing and managing content, coordinating campaigns, supporting sales enablement efforts, and analyzing performance metrics to optimize outreach. The Marketing Specialist works closely with both the Marketing and Sales teams to ensure consistent messaging, effective lead generation, and alignment with business objectives.

EXPERIENCE, SKILLS, TRAINING, AND/OR EDUCATION REQUIRED:

• Bachelor’s degree in marketing, business, or a related field or equivalent hands-on experience.
• 2+ years of marketing experience (agency or in-house).
• Excellent communicator with strong interpersonal skills.
• Proven content creator, from social posts to email campaigns to print collateral.
• Agile and adaptable, able to pivot based on team priorities.
• Customer-focused with a results-driven mindset.
• Naturally curious and always learning, testing, iterating, and improving.
• Valid driver’s license required (occasional travel required).
• Microsoft Office Suite software experience including Word, Excel, PowerPoint  

OTHER SKILLS AND ABILITIES:

• SEO and digital strategy expertise.
• Social media savvy, especially LinkedIn.
• Email marketing experience (ActiveCampaign, Mailchimp, HubSpot, etc.).
• Brand management and storytelling skills.
• Website management (WordPress or similar platforms).
• Familiarity with Google Analytics and other tracking tools.
• Experience with paid media (Google Ads, LinkedIn Ads).
• Content creation abilities for both digital and print media

DIMENSIONS:

• Supports a $40 million professional services organization.

REPORTING RELATIONSHIPS:

• Reports directly to the Senior Marketing Manager and has no direct reports.  This role will work with managers across functions to complete initiatives.

ESSENTIAL JOB FUNCTIONS:

• Assists with crafting and implementing a compelling brand strategy that shapes our brand and resonates across industries.
• Designs and develops marketing collateral that turns heads and drives action.
• Grows social presence by building and managing engaging social media campaigns that spark conversation and build community.
• Drives traffic and visibility through SEO, PPC, and smart listing management to boost digital footprint.
• Gathers and communicates client feedback to build trust and credibility.
• Delivers smart email campaigns by planning, writing, and executing email marketing that informs, inspires, and converts.
• Leads tradeshow strategy through research, coordination, and execution of standout tradeshow experiences across the U.S.
• Optimizes with data analyzing marketing data and campaign performance reports to identify trends, refine strategies, and maximize ROI.
• Promotes the High Company’s brand by representing and supporting the values of the High Philosophy while enhancing the company’s image.

MARGINAL JOB FUNCTIONS:

Duties performed by the job which are not critical to the successful completion of the essential job functions:

• Take on special projects and creative challenges as they arise.