Marketing Professional, Specialist - Change Management Communications

Job Details

A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the Marketing and Communications department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Leads the day‑to‑day execution of a defined workstream, whether that's creative services, social media, digital marketing, internal communications, content creation, public relations, marketing operations, or another specialty. This important role contributes to the planning, building, optimization, of initiatives with increasing independence. Collaborating across teams, using creativity to address business imperatives, managing vendor partners, and using data to make smart decisions, this role is an opportunity to deepen specialization with a marketing and communications craft, manage meaningful work from start to finish, and make a visible impact on business goals.

Job Description

Summary
A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the Marketing and Communications department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Leads the day‑to‑day execution of a defined workstream, whether that's creative services, social media, digital marketing, internal communications, content creation, public relations, marketing operations, or another specialty. This important role contributes to the planning, building, optimization, of initiatives with increasing independence. Collaborating across teams, using creativity to address business imperatives, managing vendor partners, and using data to make smart decisions, this role is an opportunity to deepen specialization with a marketing and communications craft, manage meaningful work from start to finish, and make a visible impact on business goals.

Job Duties

• MASTERY OF SPECIALIZATION: operates independently, selecting the right techniques and tools for the job and articulating the rationale behind choices; anticipates common pitfalls and mitigates them proactively; maintains quality under shifting timelines and constraints; adapts quickly to platform updates and industry changes, incorporating new best practices into daily work without sacrificing compliance or standards; partners with adjacent specialists and practice areas to raise the craft and ensure end-to-end consistency; produces repeatable templates, checklists, or mini–playbooks that increase team efficiency; balances creativity with practicality, delivering reliably while still finding room for incremental innovation.
• CROSS-FUNCTIONAL COLLABORATION: manages projects and tasks proactively; coordinates across functions to gather inputs, reconcile requirements, and keep work moving smoothly; runs efficient working sessions with clear agendas, decisions, and action items; follows up to close loops; identifies interdependencies and negotiates small trade offs (scope, timing, priority) to unblock progress; creates shared assets—lightweight plans, RACI, calendars—to maintain alignment; surfaces risks early with recommended options rather than just problems; builds credibility by being responsive, consistent, and transparent.
• MESSAGE DEVELOPMENT AND STORYTELLING: crafts compelling narratives tailored to audience, project, journey stages, and channel constraints; ensures consistency of key messages across assets and touchpoints within the workstream; uses data (engagement, click through, conversion) and qualitative feedback (comments, surveys, interviews) to refine work product; ensures storytelling techniques are adapted to different mediums—social posts vs. press notes vs. internal memos vs. web pages—without losing the core message; ensure words and visuals work together; balances brevity with substance.
• CREATIVITY AND INNOVATION: develops ideas and concepts grounded insight, briefed objectives, and channel and/or business realities; identifies new approaches—formats, tools, workflows—that improve engagement or efficiency without compromising standards; partners with creative, media, and other channel owners to prototype ideas quickly and bring them to life effectively; uses light testing to de risk bolder ideas and retire weaker ones before heavy investment; encourages a culture of sharing inspiration and learnings so good ideas spread; keeps the bar high while staying open to feedback and iteration.
• CHANNEL OPTIMIZATION: optimizes within a channel by tuning timing, targeting, creative formats, SEO elements, UX friction points, and budget allocations; runs small, structured tests; tracks results; and documents clear learnings others can reuse; coordinates with adjacent channels to avoid overlap, ensure cohesive journeys, and reduce audience fatigue; partners with analytics to move beyond vanity metrics and focus on meaningful improvements; builds lightweight guides for recurring scenarios to increase speed without sacrificing quality; keeps a disciplined backlog of hypotheses to test and scales winning patterns.
• FINANCIAL STEWARDSHIP: manages a defined budget, forecasting spend and monitoring variances throughout the month/quarter; compares vendor quotes and scopes to ensure value; negotiates small savings where appropriate; spots opportunities to reduce waste (duplication, unused tools, over ordering) without sacrificing outcomes; provides timely, transparent planned vs actual updates and early warnings on risks; designs scopes that match the need and avoids gold plating; builds simple calculators or checklists to improve cost predictability.
• ROI AND IMPACT: defines KPIs and targets for channels or campaigns and builds/configures dashboards that stakeholders can trust; analyzes performance to identify drivers and opportunities; recommends data backed optimizations and follows through to see their effect; balances quick wins with learning agendas that build long term advantage; partners with analytics to understand attribution and guard against misleading vanity metrics. Communicates performance clearly—what happened, why it happened, and what we’ll do next. Ensures measurement plans are part of the brief, not an afterthought.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations, Graphic Design, Writing, Audio Video Production, Digital Marketing, Business, Project Management, or other related field of marketing and communications specialization.
• At least 3 years of professional experience within a marketing communications department, advertising or communications agency, or related professional setting.
• Advanced proficiency with Microsoft Office (e.g., Word, Excel, PowerPoint, Teams, etc.).
• Demonstrated proficiency using specialized software applications used within applicable area of focus (e.g., social publishing platforms, design and editing, CMS, CRM, DAM systems).
• Familiarity with analytics tools and dashboards (channel analytics, web analytics, campaign reports).
• Ability to use project management systems to track tasks, timelines, and workflows.
• Proficiency with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation.
• Ability to work effectively with both independent work assignments, as well as team-based assignments.
• Demonstrated experience successfully managing multiple, concurrent objectives, projects, schedules, or activities.

Preferred Qualifications

• Coursework/education, knowledge, or experience with enterprise business sector(s) (e.g., health, higher education, insurance) helpful but not required.

Physical Demands
Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.

Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.    

Jefferson is committed to providing equal educa­tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status. 

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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