Marketing Operations Manager

Position Summary  The Marketing Operations Manager is responsible for building and optimizing the operational backbone of the global marketing organization. This highly collaborative and analytical role ensures that marketing systems, data, processes, and campaign workflows operate efficiently and in alignment with business priorities. Acting as the central operational hub for the marketing function, the Marketing Operations Manager leads the development and oversight of the global marketing calendar, project manages integrated marketing campaigns, drives analytics and performance reporting, and manages global marketing budgets and spend visibility. The role requires exceptional attention to detail, strong systems knowledge, and the ability to coordinate cross-functional contributors to ensure marketing programs are executed on time, on budget, and with measurable impact. Working across Segment Marketing, Digital, Content, Brand, and Sales, the Marketing Operations Manager ensures transparency, accountability, and operational excellence across all marketing initiatives.   Essential Functions and Responsibilities Marketing Technology & Systems Management Serve as the primary functional owner of the marketing automation platform (HubSpot), overseeing database segmentation, lead scoring, workflows, and governance. Manage the integration and data flow between HubSpot, Salesforce, and related marketing systems. Partner with IT and external vendors to optimize the marketing technology stack, ensuring system reliability, data quality, and adherence to privacy and security standards. Maintain integrations with webinar tools, analytics platforms, data enrichment systems, and other Martech components. Campaign Operations & Project Management Lead project management for global integrated marketing campaigns, ensuring timelines, deliverables, and cross-functional tasks are clearly defined and executed. Establish and maintain a shared global marketing calendar that aligns activities across all marketing teams and is accessible to Sales and Executive Leadership. Coordinate campaign workflows across content, digital, brand, and segment marketing teams to ensure consistency and on-time delivery. Standardize campaign intake, prioritization, documentation, and reporting processes to increase operational efficiency.   Budget Management & Financial Operations Track and manage global marketing budgets in partnership with the VP and Finance, ensuring accurate visibility into spend by program, channel, and vendor. Support purchase order creation, invoice processing, and monthly budget reconciliation. Maintain up-to-date spend dashboards and reporting to inform quarterly and annual planning. Provide insights into cost optimization, vendor performance, and resource allocation.   Analytics, Reporting & Performance Measurement Develop and maintain dashboards and analytics frameworks to measure performance across digital channels, campaigns, and lead flows. Analyze marketing data to generate actionable insights that guide planning, optimization, and decision-making. Track KPIs across awareness, engagement, lead generation, and pipeline contribution. Provide regular reporting to Marketing leadership, Sales leadership, and key stakeholders.   Cross-Functional Collaboration & Governance Partner with Segment Marketing, Sales, Digital, Brand, and external agencies to ensure alignment of marketing operations with business goals. Maintain accountability for campaign timelines, process compliance, data hygiene, and operational standards. Support internal communication of campaign plans, launch milestones, and performance results. Drive consistency and adoption of best practices across global marketing teams.   Knowledge, Skill & Ability Strong analytical and systems-thinking mindset with the ability to interpret data and translate it into insights. Excellent project management skills with the ability to manage multiple priorities and deadlines. Strong communication and collaboration abilities; comfortable interfacing with cross-functional teams. Advanced understanding of marketing technology platforms, including HubSpot, Salesforce, and analytics tools. Proficiency with dashboards, reporting, and data visualization (Power BI, Tableau, or similar). Flexibility and adaptability in a fast-paced, evolving environment.   Education & Experience Bachelor’s degree in Marketing, Business, Life Sciences, Analytics, or related field. 5+ years of experience in Marketing Operations, Digital Marketing, CRM/automation management, or Campaign Operations. Hands-on experience with HubSpot and Salesforce required. Experience managing marketing budgets, financial processes, or vendor operations preferred. Demonstrated experience in B2B marketing; life sciences experience strongly preferred. Familiarity with AI/LLM tools for automation, reporting, or workflow optimization is a plus. Disclaimer The above information in this description is intended to describe the general nature and level of work performed. It does not contain nor is it intended to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications. Duties may change at any time with or without notice.