Marketing Manager
Johnstone Supply, The Balsan GroupMarketing Manager
Location: Downingtown, PA (Onsite)
Department: Marketing
Reports To: Marketing Director
About the Role
We’re seeking a Marketing Manager to plan and execute marketing initiatives across digital, print, and in-branch channels. This role combines strategy, hands-on execution, and collaboration with Sales, Branch Operations, vendors, and contractor customers to drive measurable results.
Key Responsibilities
Plan, execute, and track omni-channel campaigns (email, digital ads, in-branch promotions, events)
Manage marketing platforms such as Bloomreach, Zoho, SOCi, and WordPress
Create and manage marketing collateral, content, and contractor-facing communications
Support branch sales teams with local promotions and lead generation tools
Manage website updates, landing pages, SEO, and campaign analytics
Track vendor co-op marketing funds and ensure compliance
Collaborate with the Johnstone Supply corporate marketing team
Provide marketing guidance to contractor customers
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (required)
B2B marketing experience; multi-location or franchise experience preferred
Strong organizational, analytical, and communication skills
Ability to manage multiple projects and work cross-functionally
Work Environment
Onsite role based in Downingtown, PA
Occasional travel for meetings or events