Marketing Manager

Role Overview

The Marketing Manager will lead and execute marketing strategies across multiple businesses within The Food Source umbrella. This role is hands-on and highly collaborative, supporting B2B sales, R&D, and leadership teams in a technical food ingredient environment.

We are seeking a strategic and execution focused marketer who can translate complex capabilities within ingredients, flavors, seasonings, blending, logistics, and R&D into clear, compelling, and sales-enhancing marketing assets. This role is critical to improving brand consistency, sales enablement, lead generation, and go-to-market effectiveness across multiple operating entities.

Success in This Role Looks Like:

• Sales teams consistently use and trust marketing materials.
• Marketing assets clearly communicate technical capabilities and customer value.
• Marketing execution scales as the business grows.
• Marketing assets deliver the clear message, consistent with the tone and voice of the brand.
• Leadership and sales see marketing as a strategic and operational partner.

Key Responsibilities

• Marketing Strategy & Brand Management
• Develop and manage B2B marketing strategies across multiple Food Source businesses.
• Maintain consistent brand positioning while supporting distinct business units and service lines.
• Translate technical capabilities into clear customer-facing value propositions.
• Partner with leadership, sales, R&D, and operations to align marketing priorities with commercial goals.
• Support internal needs with creative marketing requirements, such as recruiting, employee engagement, and morale.
• Oversee the marketing functions of a small support team, including those with marketing responsibilities as a portion of their role, as well as those still developing the marketing acumen.

Marketing Production & Execution

Manage day-to-day marketing production activities including:

• Design and creation of sales and marketing materials
• PowerPoint presentations (sales decks, customer presentations, internal training)
• Product demonstration support materials
• Promotional items and branded collateral
• Coordinate with internal teams and external vendors (designers, printers, agencies).
• Website maintenance and updates.
• Ensure projects are delivered on time, on budget, and aligned with brand standards.
• Own asset organization, version control, and accessibility for sales teams.
• Coordinate management of assets and inventory.

Sales Enablement & Customer Support

• Develop tools and materials that directly support sales conversations.
• Collaborate with sales to identify material gaps and improve close rates.
• Support product launches, customer visits, and trade events.
• Ensure marketing assets are practical, technical, and easy for sales teams to deploy.

Planning, Workflow & Project Management

• Manage marketing calendars, project timelines, and priorities across businesses.
• Balance multiple workstreams and business needs without losing execution quality.
• Continuously improve marketing workflows and vendor relationships.

Key Performance Indicators (KPIs)

Sales Enablement Impact

• Adoption and usage of marketing materials by sales teams
• Sales feedback on material effectiveness
• Reduction in custom/one-off material requests

Delivery & Execution

• On-time completion of marketing projects
• Budget adherence for marketing production and promotional spend
• Cycle time from request to delivery

Brand Consistency & Quality

• Consistency of messaging across businesses and materials
• Quality and clarity of technical-to-commercial translation
• Stakeholder satisfaction scores (sales, R&D, leadership)

Efficiency & Scalability

• Improved reuse of marketing assets across brands
• Vendor cost efficiency and performance
• Improved internal workflows and reduced rework

Qualifications

• 5+ years of B2B marketing experience, preferably in food or technical services.
• Strong experience supporting B2B sales organizations.
• Proven ability to manage multiple brands or business units simultaneously.
• Excellent project management and organizational skills.
• Strong PowerPoint and presentation development experience.
• Comfort working in a technical, R&D-driven environment.
• Ability to work cross-functionally and manage multiple priorities.