Marketing Manager

Role Summary/Purpose

The Marketing Manager will be responsible for the development, improvement and execution of all marketing campaigns through Awesome Gym Inc.’s marketing platform.  

Duties of Position

• Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using Awesome Gym Inc.’s marketing automation platform.
• Collaborate with a cross-functional team to plan, deliver, and execute successful customer acquisition and marketing programs.
• Build appropriate segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement, website interaction (content downloads, website visits, etc). 
• Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers.
• Work to protect Awesome Gym Inc.’s email reputation and minimize list decay and unsubscribes, while increasing the productivity of our email sends.
• Ensure accurate and complete information is captured in our customer relationship management (CRM) system.

Qualifications Required

• Bachelor’s degree or higher in Marketing or related business field
• 2-3 years’ experience with a marketing automation platform like Marketo, Eloqua, or Pardot (Preferably Marketo)
• Excellent writing, proofing, and communications skills
• Strong attention to detail
• Ability to work independently with minimal supervision and prioritize and manage tasks effectively
• Demonstrate willingness to learn and utilize creative, problem-solving techniques
• Working knowledge of HTML is a plus