Marketing Manager

Job Title: Remote Marketing Manager

Location: Fully Remote Employment Type: Full-time Work Hours: USA Hours (flexible to align with a U.S. time zone)

Job Overview

We are seeking a highly skilled and strategic Marketing Manager to lead our digital marketing efforts. The ideal candidate is a specialist in Pay-Per-Click (PPC) and Google Shopping Ads, with a proven track record of driving results for B2B companies. This is a hands-on role for a self-starter who can not only manage campaigns but also develop and maintain websites to support our marketing goals.

Key Responsibilities

• PPC & Paid Media Management: Develop, implement, and manage paid advertising campaigns on platforms such as Google Search and Google Shopping to drive qualified B2B leads.

• Website Development & Maintenance: Build and maintain websites using WordPress and BigCommerce, ensuring they are optimized for performance, user experience, and conversion.

• Performance Analysis: Monitor and analyze campaign performance data to identify trends, optimize ad spend, and generate comprehensive reports for key stakeholders.

• Marketing Strategy: Collaborate with the team to develop and execute a cohesive digital marketing strategy that aligns with business objectives.

• Campaign Optimization: Continuously test and refine ad copy, targeting, and landing pages to improve key metrics such as CTR, CPC, and ROI.

• Web Asset Creation: Develop and design new web pages, landing pages, and other digital assets as needed to support ongoing campaigns.

Required Qualifications

• Expertise in Paid Advertising: Must be a specialist in Google Search Ads, Google Shopping Ads, and Facebook Ads.

• Web Development Proficiency: Must have hands-on experience and proficiency in developing and maintaining websites using WordPress and BigCommerce.

• B2B Experience: Proven experience in digital marketing for B2B companies.

• Technical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Communication: Excellent written and verbal communication skills, with a collaborative mindset.

• Work Ethic: A proactive, self-motivated, and dependable work style with a commitment to producing high-quality work.