Marketing Manager

Empactful Advisors is a client-focused consulting firm with team members across the United States. We are a boutique consulting firm and we seek a talented Marketing Manager to help us deliver this message to our would-be clients. Are you passionate about the strategic and tactical elements of branding, SEO, content marketing, and lead generation? Does a good A/B test get your motor running? Are you a curious, innovative, and proactive marketer? Then this could be THE career opportunity for you!

Empactful Advisors

Empactful Advisors is a strategy execution consulting firm. The E is for Empathy.
Our name is intentional, as we believe that empathy is the foundation for good collaboration and even better results. Empathy is an accelerator and critical enabler for leaders and organizations in an increasingly impersonal and technologically driven economy.

EA specializes in working with busy, often misaligned leadership teams, to close their most critical gaps-to-goal, often at speeds they don’t think possible. EA holds a fundamental belief in the capacity and resourcefulness of our clients’ people to effectuate demonstrable change, and we’re here to unlock their full potential. Achieving an organization’s strategy and building a thriving culture are not mutually exclusive; you can and should have both.

Our goal is to be the advisory firm of choice for those special leaders who want to achieve true transformation, not just change. This is what unites us - our desire to do something new and unique, to leave companies in a better place than we found them.

What You Will Do

The successful candidate will translate strategic insights into actionable marketing campaigns while maintaining the intellectual standards expected of a leading management consulting firm.

Responsibilities:

• Write compelling thought leadership pieces, white papers, and case studies
• Develop presentation materials and sales enablement content
• Create engaging social media content aligned with our brand voice
• Build and manage sophisticated email nurture campaigns using HubSpot, including segmentation, personalization, and A/B testing
• Create and optimize paid media campaigns across LinkedIn, Google Ads, and other B2B platforms
• Design and implement content calendars across multiple channels (social media, blog, email, website)
• Manage day-to-day marketing operations including campaign setup, monitoring, and optimization
• Configure and maintain HubSpot workflows, lists, and automation rules
• Set up tracking parameters and conversion goals across marketing platforms
• Build and maintain dashboards for campaign performance monitoring
• Monitor campaign metrics and provide regular performance reports
• Track and analyze marketing qualified leads (MQLs) through the sales funnel
• Provide data-driven recommendations for campaign improvements

Who You Are

We seek a results-driven Marketing Manager who combines strategic thinking with strong tactical execution capabilities to drive our firm's growth initiatives. This role requires both analytical rigor and hands-on expertise in modern marketing tools and technologies to deliver measurable business outcomes for our firm and clients.

Qualifications:

• Bachelor's degree required, MBA preferred
• Marketing certifications (HubSpot, Google Ads, LinkedIn Marketing) strongly preferred
• Demonstrated commitment to continuous learning in marketing technologies and methodologies
• Experienced B2B marketer, preferably with significant exposure to professional services or consulting firms
• Proven track record of managing successful lead generation campaigns
• Excellence in B2B copywriting and content creation
• Strong project management and organizational skills
• Hands-on experience with marketing automation platforms, particularly HubSpot
• Demonstrated expertise in digital advertising and content marketing
• Advanced proficiency in HubSpot or similar marketing automation platforms
• Experience with Google Analytics, Google Ads, and LinkedIn Campaign Manager
• Strong knowledge of SEO principles and tools
• Proficiency in data visualization and reporting tools
• Working knowledge of HTML, CSS, and basic web technologies
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)

Benefits

Competitive salary range and variable (bonus)
Health, dental, vision insurance
Healthcare FSA
Small stipend for dependent care
401K
Life Insurance
Travel Insurance
Disability

We are an Equal Opportunity Employer committed to building a diverse team. We evaluate candidates based on their capabilities, experience, and potential contributions to our firm's excellence. It is our preference to hire in the Denver and Boston metro areas as we have local team members there. However, this is not a requirement. Some light travel should be expected for anyone who joins Empactful Advisors.