Marketing Manager

Position Overview

The Marketing Manager will be responsible for developing, executing, and managing all marketing strategies that support Home Remodeling Pros' growth goals. This includes overseeing digital and traditional marketing campaigns, brand strategy, lead generation, content creation, events, and partnerships. The ideal candidate is both creative and analytical - able to develop big-picture strategy while executing detailed plans that deliver measurable results.

Key Responsibilities

Strategic Marketing & Brand Growth

• Develop and execute a comprehensive annual marketing plan aligned with company goals for lead generation, brand visibility, and revenue growth.
• Strengthen and maintain the company's brand voice and messaging across all channels.
• Conduct market research to identify trends, opportunities, and competitive insights.

Digital Marketing

• Manage the company's website, SEO strategy, and online content to improve visibility and organic traffic.
• Plan and oversee digital advertising campaigns (Google, Meta, YouTube, etc.) focused on lead generation and ROI.
• Build and execute email marketing campaigns for lead nurturing, past customer re-engagement, and promotions.

Social Media & Content

• Lead social media strategy and daily content creation on platforms including Facebook, Instagram, TikTok, LinkedIn, and others.
• Create and manage a content calendar featuring project spotlights, before/after transformations, client testimonials, team highlights, and industry trends.
• Oversee video and photo production for marketing campaigns, website content, and social media.

Events & Community Engagement

• Plan and promote events such as showroom grand openings, home shows, workshops, and community partnerships.
• Build relationships with local media, community organizations, and influencers to expand brand reach.

Lead Generation & Analytics

• Collaborate with the sales team to develop campaigns that generate high-quality leads and improve conversion rates.
• Track, measure, and report on key marketing KPIs including cost per lead, conversion rate, and campaign performance.
• Optimize campaigns based on performance data to maximize ROI.

Team & Collaboration

• Manage relationships with external vendors, marketing agencies, and creative partners.
• Work closely with leadership, sales, and design teams to align marketing strategies with company objectives.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).
• 3+ years of experience in marketing management, ideally in home improvement, construction, or related industries.
• Proven success in digital marketing, lead generation, and campaign management.
• Strong skills in social media strategy, content creation, and storytelling.
• Experience with Google Ads, Meta Ads Manager, SEO, email marketing platforms, and CRM systems.
• Exceptional organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• A creative, results-driven mindset with strong analytical and strategic thinking abilities.