Marketing Manager

Marketing Manager

What We Need:

Brady Corporation is seeking an experienced and versatile Marketing Manager to lead key marketing initiatives from planning through execution for one of Brady’s business units, collaborating closely with cross-functional teams and overseeing a small marketing team.

What You'll Be Doing:

Strategy and Planning

• Develop and manage marketing plans that drive business growth, address customer needs, and strengthen Brady’s market position.

• Collaborate with product management and sales teams to translate business priorities into actionable marketing programs

• Conduct market research to uncover trends, customer insights, and competitive opportunities that inform marketing decisions.

• Manage marketing budgets, timelines, and deliverables to ensure all initiatives are executed efficiently and achieve intended results.

Campaign Management

• Execute marketing programs that bring Brady’s technical solutions to market and empower sales teams with the tools, content, and materials needed for successful customer engagement.

• Lead product launch activities, coordinating timelines, creative assets, and cross-functional partners to ensure successful go-to-market execution..

• Create and manage on-brand marketing content across digital and print channels, including web assets, brochures, and sales tools, in partnership with creative and product teams to ensure effectiveness and consistency.

• Manage lead generation and follow-up processes, ensuring timely routing, tracking, and reporting to support sales conversion goals.

Tradeshow Coordination

• Oversee all logistics associated with tradeshow appearances including booth set-up, managing promotional activities, and serving as main point of contact.

• Represent the company in-person at tradeshows and actively engage with potential customers, partners, and other industry professionals.

• Manage lead capture, post-show follow-up, and performance reporting.

What You Will Need To Be Successful:

• 5+ years of professional experience with a strong background in marketing 

• Demonstrated understanding of digital and traditional marketing channels, along with experience managing budgets effectively.

• Skilled in writing and editing content for both print and digital to ensure effectiveness, accuracy and clarity.

• Ability to multitask and manage multiple projects simultaneously

• Proven track record of successfully designing and implementing both lead generation and awareness campaigns.

• Experience managing a small marketing team to execute plans and meet performance objectives.

• Thrives in a collaborative, matrixed environment, working seamlessly with cross-functional teams to drive results.

• Bachelor’s degree or equivalent in an applicable field

Who we are:

MECCO has been a leader in permanent marking and traceability for more than 130 years. In 2025, MECCO was acquired by Brady Corporation, a global leader in safety, identification and compliance solutions for a diverse range of workplaces.  

With MECCO and Brady’s engraving solutions team, opportunity abounds as the demand from organizations to mark products continues to rise and spread to a wide range of industries.

With systems installed around the world, our customers' continued loyalty is a testament to our renowned service-minded culture. As much as we focus on customers, we also know that our employees are a vital component to our continued success.

Why work at Brady:

At Brady, you will join a global leader in safety, identification, and compliance solutions. We offer a collaborative environment dedicated to innovation, professional growth, and delivering high-impact customer value. Enjoy competitive compensation, modern work tools, hybrid work flexibility, and a culture that values expertise, creativity, and teamwork.

Ready to make your mark? Apply today and help shape the future of industrial laser technology with Brady Corporation.

Our Benefits:

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

• Generous 401(k) with company match

• Paid time off and holidays

• Opportunity to participate in incentive programs for all full-time employees

• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

• Education reimbursement opportunities

• Scholarship program for children of Brady employees

• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

• Dress-for-your-day dress code

• Charitable contributions matched through Brady's Matching Gift program