Marketing Coordinator

About Mishimoto and Borne Off-Road

Mishimoto is the flagship brand of Resource Intl., The World Leader in Performance Cooling Products™, was created for automotive enthusiasts by automotive enthusiasts.  Established in 2005, we have two decades of experience in working toward our goal of providing superior performance products. Borne Off-Road is the rough and rugged sister company to Mishimoto, focusing on developing practical and functional products for consumers who live prepared, preferring to spend their time adventuring off-road. 

The Mishimoto/Borne Off-road corporate headquarters is located in a 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating test vehicles in Garnet Valley, PA.  This one-of-a-kind facility allows us to maintain a leading position in our industry.  With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China, we have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Benefits and Perks

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend Wine and Cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Marketing Coordinator - Events & Sponsorships

The Marketing Coordinator supports the planning, execution, and evaluation of marketing initiatives across events, partnerships, sponsorships, and brand activations. This role plays a key part in increasing brand visibility, managing sponsorship relationships, and driving customer engagement. The Marketing Coordinator reports directly to the Marketing Manager.

Key Responsibilities: 
Events

• Support the global events program from initial research through execution and post-event analysis.
• Coordinate logistics including transportation, displays, staffing, hospitality, merchandise, and on-site activities.
• Travel as a core member of the event team, ensuring smooth setup, booth management, and teardown.
• Collaborate with internal teams to create engaging, educational event experiences that meet specified goals.
• Manage influencer appearances and vehicle logistics.
• Partner with external organizations to execute successful events worldwide.
• Manage relationships with vendors, partners, and guests.
• Prepare event recaps and performance reports to communicate results and identify improvement opportunities.
• Support our partners to execute successful events worldwide throughout the year.

Sponsorship Program

• Maintain strong working relationships with partners and proactively seek new sponsorship opportunities.
• Manage partner agreements through their full lifecycle, ensuring deliverables are met.
• Track key performance metrics and confirm compliance with brand standards.
• Maintain and update the partner contact database.
• Coordinate with third-party teams to uphold brand consistency and quality.
• Fulfill marketing and promotional item requests as needed.
• Perform other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, or similar.
• 2-5 years of experience in Corporate Marketing
• 2-3 years of event management experience
• Strong written and verbal communication skills to articulate clearly with various departments, vendors, contractors, and partners
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
• Excellent interpersonal skills for representing the company in public, during events, and professional relationships
• Strong ability to demonstrate initiative and work independently and with others in a fast-paced environment
• Ability to work outside of normal business hours as needed
• Be an overall good guy/gal and lend a hand to the marketing team when needed

Extra Credit:

• Automotive enthusiasm and/or automotive industry experience
• Experience managing sponsorship/ influencer accounts

Physical Demands & Working Conditions:

• Planning and administrative tasks are performed in a normal office environment Location and environment for events can include indoor and outdoor events where temperatures, lighting and other conditions can vary.
• This role will include regular travel to events. Ability to travel, attend and work at events is required.
• This role will require schedule flexibility, including the ability to shift schedule to cover events on weekends.
• Ability to work overtime as required.
• Occasional lifting of items up to 50 lbs.

 Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.