Marketing Coordinator

Position Overview: We seek a proactive and organized Marketing Coordinator/Specialist to support our marketing and business development initiatives, and discrete communications projects. You will play a crucial role in executing strategic marketing plans, coordinating events, managing digital campaigns, and ensuring seamless collaboration within our marketing team, as well as support discrete communications projects.

Responsibilities:

• Support the creation and execution of marketing campaigns, including content creation, email marketing, social media management, and digital advertising.
• Coordinate logistics for events, webinars, and conferences, including scheduling, material preparation, on-site coordination, and follow-up.
• Assist with maintaining and updating the firm’s website, marketing collateral, and digital assets.
• Support marketing initiatives for Canadian-based practices.
• Support collateral materials utilized by lateral recruiting team by assisting in developing marketing materials, coordinating communications, and managing promotional activities.
• Track, analyze, and report on the effectiveness of marketing initiatives and provide insights for continuous improvement.
• Collaborate with attorneys, practice groups, and other departments to develop targeted marketing materials and client communications.
• Maintain accurate and updated contact databases and mailing lists.
• Conduct market research and competitive analysis to identify new opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3-5 years of marketing experience, preferably in professional services or legal industry.
• Strong proficiency in digital marketing tools, social media platforms, and content management systems.
• Excellent written and verbal communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to multitask, prioritize effectively, and work independently.
• Proficient in Microsoft Office Suite and familiar with marketing analytics tools.