Marketing Coordinator

Best Line Equipment is seeking a full-time Marketing Coordinator to work in our State College Corporate office. The Marketing Coordinator position provides support for all marketing efforts at all Best Line Equipment, Powersports, and Material Handling locations. Key responsibilities include developing new content, leading social media efforts, managing our merchandise ordering and distribution process, and supporting creative initiatives within the Marketing Department. This position reports directly to the Marketing Manager.

Essential Functions:

• Leads the planning, creation, scheduling, and monitoring of content across Best Line Equipment, Powersports, and Material Handling social media platforms, ensuring consistent brand voice and engagement.
• Keeps promotional materials ready and available by coordinating requirements with all Best Line locations, inventorying stock, identifying suppliers, negotiating rates, and placing/verifying orders.
• Writes copy and provides creative insights for campaign development, in conjunction with the Marketing Manager and agency partners, keeping in mind and incorporating Best Line's history and values.
• Develops and writes customer profiles, case studies, and blog content to be distributed across Best Line Equipment's internal and external communication channels, including the employee intranet and website.
• Works to define the mission, vision, and story of the marketing department and Best Line Equipment as a whole.
• Contributes to Best Line's employee intranet by creating and updating quarterly marketing announcements and other relevant content.
• Updates job knowledge by participating in educational opportunities and reading trade publications.
• Supports organizational goals by accepting ownership for accomplishing new and different requests, while exploring new opportunities to add value to the job and Best Line.

Skills:

• Must be a self-starter who demonstrates initiative and a proactive approach to problem-solving and project ownership.
• Strong interpersonal and communication skills with a professional demeanor and collaborative mindset.
• Strong communication and collaboration skills, with the ability to work effectively across departments and with external vendors, partners, and agency teams.
• Proven ability to manage and grow social media accounts across platforms such as Facebook, Instagram, LinkedIn, and YouTube, including content creation, scheduling, engagement, and analytics.
• Understanding of social media trends, audience behavior, and platform-specific best practices.
• Strong copywriting and storytelling skills with a creative and innovative flair.
• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
• Proficiency in MS Office applications (Word, Excel, Outlook, PowerPoint).
• Basic knowledge of Google Analytics, SEO/SEM strategies, and CMS tools.
• Willingness to stay current with marketing trends and digital tools through ongoing learning and professional development.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred; Associate's degree with relevant experience may be considered.
• 1-2 years of experience in marketing, communications, or a related field.
• Proven experience managing social media accounts for a business or organization, including content creation, scheduling, engagement, and performance tracking.
• Strong copywriting skills with a creative and innovative flair.
• Excellent communication and project management skills.
• Ability to organize and manage multiple priorities with extreme attention to detail.
• Proficiency in MS Office applications (Word, Excel, Outlook, PowerPoint).
• Familiarity with Google Analytics, SEO/SEM strategies, and CMS platforms.
• Familiarity with photography a plus.

Job Type: Full-time, Exempt

Benefits Include:

• Medical, dental, vision, and Rx, effective day one!
• 401(k) with partial company match
• Short- & long-term disability
• Basic and supplemental life insurance
• Employee Assistance Program (EAP)
• Employee discount
• Paid vacation, sick time, and holidays

Why work at Best Line?

Best Line Equipment is a leading provider of heavy equipment, construction materials, and related services for Pennsylvania and beyond. We proudly represent top brands like Bobcat, JLG, Develon, and Stihl, offering our customers the best solutions for their needs. Beyond our comprehensive product selection, we are recognized for our exceptional customer service and commitment to employee satisfaction. Best Line is the only equipment company in Pennsylvania to be listed on the Best Places to Work in PA list - an honor we have received five times.

At Best Line Equipment, we strive to incorporate leading-edge technology into our business while keeping the well-being of our employees and customers at the forefront of our operations. We believe that it takes great employees to build a great organization and we are passionate about helping our people grow professionally and embrace teamwork in everything they do. Our culture is based on our corporate values and centers on job satisfaction, diversity, and a shared responsibility to serve the customer. If you would enjoy the chance to make your mark with the premier equipment rental, sales, service, and parts company, consider a future with Best Line Equipment.

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