Marketing Coordinator

About Mishimoto and Borne Off-Road

Mishimoto is the flagship brand of Resource Intl., The World Leader in Performance Cooling Products™, was created for automotive enthusiasts by automotive enthusiasts.  Established in 2005, we have two decades of experience in working toward our goal of providing superior performance products. Borne Off-Road is the rough and rugged sister company to Mishimoto, focusing on developing practical and functional products for consumers who live prepared, preferring to spend their time adventuring off-road. 

The Mishimoto/Borne Off-road corporate headquarters is located in a 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating test vehicles in Garnet Valley, PA.  This one-of-a-kind facility allows us to maintain a leading position in our industry.  With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China, we have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Benefits and Perks

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend Wine and Cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Marketing Coordinator - Email & SMS

Job Summary:

The Retention Marketing Coordinator is a hands-on role responsible for driving Mishimoto’s email and SMS marketing campaigns to strengthen customer engagement and loyalty. You’ll be the go-to expert for delivering the right message to the right audience at the right time, announcing new products, promoting special offers, sharing brand stories, and gathering insights through consumer surveys.

In this role, you’ll oversee a comprehensive campaign calendar to ensure timely, consistent communication that aligns with marketing and sales initiatives. You’ll also oversee the health of our email and SMS contact databases, ensuring compliance, deliverability, and segmentation best practices. With a strong balance of creativity and precision, you’ll build and deploy impactful campaigns that keep customers informed, connected, and excited about all things Mishimoto.

What You’ll Do: 

• Campaign Execution: Build, schedule, and deploy promotional, transactional, and automated email and SMS campaigns using our email marketing platform.
• List Management: Maintain and segment customer lists to ensure accuracy, deliverability, and targeted audience communication.
• A/B Testing & Optimization: Conduct A/B tests on subject lines, content, design, and CTAs to continually improve open rates, CTR, and conversions.
• Cross-Functional Collaboration: Collaborate with Design, Marketing, Sales and eCommerce teams to produce visually appealing and compelling email and SMS content aligning with our overall marketing initiatives and brand voice.
• Automation Support: Assist in developing and maintaining automated campaigns, onboarding sequences, and transactional messages.
• Compliance: Ensure all campaigns follow email and SMS best practices and regulations.
• Analytics & Reporting: Track and analyze campaign performance metrics; prepare actionable reports to share insights and recommendations.
• Support: Provide support on other marketing initiatives such as social media, promotions as needed.
• Other duties as assigned.

Your Creds:

• Bachelor’s degree in marketing or related field.
• 2-3 years of experience, with a focus on email marketing, SMS and retention marketing.
• Well versed in email marketing platforms including campaign workflows and automations, list segmentation and campaign analytics. Knowledge of email health metrics and standards.

Extra Credit:

• Google Analytics
• Attentive platform
• Automotive enthusiasm and/or automotive industry experience

You are Good At: 

• Strong written communication, grammar and proofreading skills
• Project management and time management skills
• Excellent interpersonal skills and ability to collaborate.
• Strong ability to demonstrate initiative and work independently.
• Attention to detail.

Who You Are:

• You’re both creative and organized and can flow back and forth between brainstorming and execution.
• You make the most of the tools at your disposal. When you get access to a platform, you want to uncover all the features available and find ways to make it work better for you.
• You like metrics and seeing what’s working, what’s not, and where there are opportunities to improve.

Physical Demands & Working Conditions:

• Requires flexibility, including hours availability to work outside a Monday – Friday 8:00 – 5:00 pm schedule as needed.
• Normal office environment

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.