Marketing Assistant

Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
 

Primary Responsibilities:

• Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities.

• Supporting marketing executives in organizing various projects.

• Conducting market research and analyzing consumer rating reports/ questionnaires.

• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

• Update spreadsheets, databases and inventories with statistical, financial and non-financial information.

• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.

• Prepare and deliver promotional presentations.

• Communicate directly with agents, vendors and encourage trusting relationships

• Ensures all supporting documents and contracts (licensing) are in place prior to deploying the Campaign.

  • If materials are not in place, work with the correct team members to get the materials where they need to be.

• Maintain campaign flow.

  • Ensure all projects are progressing timely to ensure all deadlines are met.

  • Meet and/or follow up with any member of the Ritter staff to maintain flow of the campaign.

  • Notify the Creative Marketing Manager of any lulls in progress or potential issues with campaign flow.

• Coordinate marketing lists for each campaign.

  • Request proper lists from the Database Administrator(s).

  • Clean the list(s) properly

  • Get approval(s) from the Director of Marketing.

  • Deliver the list accordingly.

• Ensure all Webinars are scheduled, recorded, and deployed properly.

• Keep a calendar for creative pieces and campaigns.

  • Track all banners, web pages, and other media and ensure they are rotated as needed.

  • Track all recurring events/campaigns and ensure they are updated as needed.

• Assumes responsibility for miscellaneous duties as assigned by supervisor.

Primary Skills & Requirements:

• BS/BA in Marketing, Business or related field.           

• Knowledge of Marketing and Creative Team operations and procedures.

• Basic understanding of insurance and agent relationship.

• Thorough understanding of the creative process, including internal and carrier approval processes.

• Proven experience as a marketing assistant. Good understanding of office management and marketing principles.

• Demonstrable ability to multi-task and adhere to deadlines. Well-organized with a customer-oriented approach.

• Good knowledge of market research techniques and databases.

• Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.).

• Exquisite communication and people skills.