Marketing Analytics Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Analytics Manager 

The Marketing Analytics Manager plays a key operational role across a range of marketing insight and enablement activities, including market research, competitive intelligence, data visualization, and CRM-related support. In this role, you help ensure commercial teams have access to timely, high-quality insights and tools that drive decision-making and support business growth.

YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Marketing Analytics Manager, are to:

• Support the execution of primary market research projects, including survey programming, data collection, scheduling, documentation, and coordination with external vendors;
• Maintain and organize syndicated data sources, dashboards, and internal research libraries to support on-demand access to market insights;
• Coordinate the collection and summarization of competitive intelligence, including monitoring of public sources, competitor materials, and third-party reports;
• Analyze marketing performance and campaign effectiveness, identifying trends and opportunities to optimize engagement and impact;
• Contribute to forecasting and customer segmentation analyses to inform strategic planning and commercial execution;
• Analyze and synthesize research findings and business intelligence to generate clear, actionable insights for commercial and marketing teams;
• Provide operational CRM support to enable sales, marketing, and service automation.
• This role will be based in Indianola, PA (or other Bayer site in the Pittsburgh, PA area).
• Visa sponsorship may be offered for this role.

WHO YOU ARE
Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Minimum of a Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field;
• 3+ years of experience in marketing analytics or market research;
• Experience with qualitative and quantitative market research design and execution;
• Experience supporting primary market research initiatives in partnership with vendors;
• Experience with competitive intelligence and secondary/syndicated data analysis;
• Experience working with business intelligence and data visualization tools to develop and maintain dashboards and reports;
• Experience with CRM platforms and sales/service/marketing automation processes;
• Strong analytical skills with the ability to interpret data and communicate insights to non-technical stakeholders.

This role offers an exciting opportunity to contribute to the success of our commercial and marketing teams by delivering impactful insights and enabling data-driven decision-making. Join us and be part of a team that drives innovation and growth!

This posting will be available for application until at least 12/16/2025.

Employees can expect to be paid a salary between $96,229.00 to $144,344.00.  Additional compensation may include a bonus or commission (if relevant).  

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

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