Marketing Analyst, Lead Generation

Position Title: Marketing Analyst, Lead Generation (P3)

Company Summary

For more than three decades, Crown Castle has led the way in shared communications infrastructure, delivering profitable solutions by connecting communities, businesses, and people, and enabling each to thrive with reliable access to voice and data in more places, faster than ever before. When you join Crown Castle, you become part of a dynamic team of passionate and collaborative professionals engaging in complex challenges and contributing to projects that shape the future of life and work.

Although you will be hired as a Crown Castle employee, your employment and the responsibilities associated with this job likely will transition to an acquiring company in the future. For more information, please visit: https://www.crowncastle.com/strategic-review-results

ABOUT THE ROLE

As a Marketing Analyst - Lead-generation for Crown Castle, you will play a critical role in advancing and scaling our lead-Generation capability. You will support building key growth initiatives against our core buyer segments to increase market awareness, generate demand, accelerate our pipeline and grow sales. As a passionate digital marketer, you’ll use your skills to achieve a variety of business outcomes, like driving leads for sales, increasing marketing efficiency and efficacy for greater ROI, and improving data quality for better targeting and reporting. If you’re a data-driven, results-oriented marketing technologist who is passionate about automating targeted marketing experiences, we want you.

Responsibilities 

• Support and operationalize existing lead scoring models to help the sales team prioritize the queue.
• Support data processes and lead management approaches across disparate systems that help Crown Castle drive demand, accelerate our pipeline and grow revenue.
• Build campaign programs, journeys, and communications that can automate how we scale outreach to targeted audience groups and improve audience segmentation.
• Consult on campaign performance to provide data-backed recommendations for improvements that generate new prospects and deepen customer relationships.
• Use knowledge of digital marketing strategies to support audience engagement across industries and regions.
• Help evolve the marketing ecosystems from a linear funnel to continuous surround-sound based on data, buying intent and consumer insights.
• Collaborate on reporting with the Marketing Data Analyst, Sales Operations and Finance teams by splicing together data and reporting to show one view of prospect lifecycle and resulting business outcomes—including marketing tie to revenue.
• Partner with our digital agency to execute our digital marketing strategy, aligned to budgets and driving accountability to results.

Education/Certifications

• BS/BA in Marketing, Data Science, Business Analytics, or Communications-related field

Experience/Minimum Requirements

• 5+ years in crafting customer-centric datasets for demand and lead-generation
• 7+ years of overall experience in a business environment
• Hands on experience with Adobe to engage and integrate CRM systems is essential; experience working with Microsoft Dynamics CRM is a bonus
• Strong understanding of customer profile segmentation and experience developing 360-degree view of customers for further analytical processing and decision-making
• Previous experience working across disciplines in technology, or solutions-oriented businesses, a plus
• Experience working with large teams across multiple organizations
• Proficiency in Microsoft tools - Excel, Power Point, Teams and Word

WHAT YOU WILL NEED TO SUCCEED

• Ability to thrive in a dynamic, fast-paced environment while managing competing priorities and deadlines
• Execution and problem-solving skills, resourcefulness, attention to detail, and comfort tackling feedback and ambiguity
• Self-confident, empowered to bring ideas to the table and work in a self-directed environment
• Professional presence and ability to communicate with senior-level stakeholders
• Customer-first, revenue-centric, value creation attitude with a focus on problem solving
• Proven track record of performing in a matrix environment
• Ability to flex between tactical execution and strategic implementation
• A love for rolling up your sleeves and getting to work
• Collaborative style with team and teammate success a must

Where You Will Work
This role falls into our hybrid work model, which is 2-days work from home (Monday and Friday) and 3-days in the office (Tuesday through Thursday) to optimize collaboration, relationship building and key stakeholder engagement and may require some travel as needed.

COMPANY BENEFITS
At Crown Castle, we do our best to ensure you have access to the resources you need to live a healthy and happy life no matter where you are in life. Our benefits are built around your individual needs, covering physical, mental, and financial health and designed to enhance your quality of life.

We are proud to offer a full suite of health and wealth benefits for you and your loved ones. Below are a few of the key highlights of the many benefits we provide.

• Comprehensive healthcare plans with highly company subsidized premiums and up to $2,000 annual company contribution to your Health Savings Account (HSA base plan for employee and dependents).
• Market-leading 401(k) plan, which includes up to 10% company contributions through our 5% match and 5% profit sharing program (based on employee contributions).
• New-child leave up to 8 weeks of 100% paid leave upon birth or legal adoption of a new child. Birth mothers are eligible for up to 8 weeks of additional 100% paid medical leave.
• Tuition reimbursement up to $5,250 per year of eligible tuition and fees.
• Crown Castle scholarship program awarding up to $10,000 per recipient each year for eligible dependent children of employees and interns.
• Matching charitable contributions to qualified charitable organizations of up to $1,000 per year per teammate.
• Generous paid time-off for eligible full-time employees (minimum 18 days per year based on years of service).
• 10 company holidays plus 2 floating holiday.
• All offices provide free beverages and snacks.

Compensation
The salary range offered for this position is $89600 - $123100 annually. A candidate's offer is determined by various factors including but not limited to, depth of experience, role-related knowledge and skills, relevant education or training, internal alignment, and work location. Depending on the position offered, the compensation package may also include incentive compensation opportunities in the form of a discretionary annual cash bonus or commissions, and equity incentives.

Additional Information
If you are interested in joining our team, please visit the Crown Castle careers site to apply. We do not accept resumes from agencies, headhunters, or other third-party suppliers who have not signed a formal agreement with us. This position will remain posted until filled.