DescriptionAs the Manager - Utility Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.
Responsibilities:
- Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
- Implement marketing plans and manage associated marketing activities.
- Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
- Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
- Recommend methods for developing existing or related markets and expanding into new ones.
- Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
- Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
- Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
- Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
Qualifications
- Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
- 7+ years experience in product or field marketing
- 3+ years experience in strategic business planning
- 5+ years experience in product or field marketing preferred
- Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
- Industry knowledge, including suppliers, customers, and competitors preferred
- Experience in hiring, training, developing, managing and appraising personnel preferred
- Marketing strategy and implementation
- Strong creativity and entrepreneurial drive
- Strong written and verbal communication skills
- Strong research and analytics skills
- Highly organized and detail-oriented
- Ability to work in a fast-paced, dynamic environment
- Ability to influence others, meet deadlines, and deliver results
- Ability to travel 0-25% of the time