Manager of Brands

We believe we can make life a little better every day – one smile, hoagie, or experience at a time. And there’s one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you’ll be part of a caring team that’s dedicated to helping all of us fly high – together. We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.

Job Description

Are you a strategic thinker passionate about building strong brands and driving growth? We’re looking for a Manager of Brands to lead the development and execution of innovative retail, brand, merchandising, and promotional programs in the Foodservice space.

In this role, you’ll collaborate with teams across Marketing, Product Development, Enterprise Productivity, Finance, IT, and Operations to bring impactful initiatives to life. Using consumer insights, market trends, and financial data, you’ll shape brand strategies that enhance awareness, boost revenue, and drive sustainable growth.

You’ll focus on key Foodservice categories, including AM Foods, PM Foods, Beverages, and Snacks, ensuring our brands stay competitive and resonate with customers. If you love blending creativity with data-driven decision-making and thrive in a fast-paced environment, we’d love to hear from you!

What You’ll Do:

• Develop and refine brand strategies to drive revenue and optimize profitability

• Lead merchandising and promotional programs that engage customers and boost sales

• Partner with cross-functional teams to align brand initiatives with business goals

• Leverage consumer insights and market trends to keep our brands competitive

• Continuously improve and innovate Foodservice retail programs

What We’re Looking For:

• A strategic leader with a passion for branding and marketing.

• Strong collaboration skills and ability to work cross-functionally.

• Experience using data to drive brand and business decisions.

• Ability to thrive in a dynamic, fast-paced environment.

Attributes:

• Communicates effectively both orally and in writing

• Analyzes information and effectively propose solutions

• Highly developed consultative, facilitation, project management and presentation skills

• High degree of professionalism and confidentiality

• Handle multiple priorities simultaneously

• Establishes and maintains a working environment conducive to positive morale, individual style, quality, creativity and teamwork

Qualifications:

• Bachelor’s Degree preferred, Master’s Degree a plus

• Seven plus years of category management experience

• Experience with direct P&L responsibility

• Purchasing experience

• Experience managing work groups

• Experience in project management and coordinating among several work teams

• Proficient in Microsoft Office, Advanced Excel skills

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com or 1-800-444-9292.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.