Manager, Marketing Communications

The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions, and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity. 

We are seeking a Manager, Marketing Communications to lead the development, implementation, and introduction of global communication strategies to promote Industrial Scientific products and services. The Manager, Marketing Communications will lead campaign creation and execution — spearheading innovative, data-informed marketing campaigns that build awareness and drive demand and expansion across the market. This role is a player-coach and will oversee a team comprised of content, creative, and events. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization.  

Essential Responsibilities: 

Campaign Strategy Development and Execution

• Define and deliver campaign strategy to support growth objectives
• Establish standard processes for campaign development, ensuring efficient workflows and easy delivery to regional teams 
• Lead the planning, development, and execution of integrated campaigns spanning multiple channels, including email, events, digital advertising, content marketing, social media, and ABM 
• Optimize campaigns to meet performance measurements and goals, including MQL to SQL conversion rates, pipeline contribution, and ROI

Content, Creative, and Communications:

• Oversee the creation of high-impact marketing materials, including brochures, presentations, press releases, newsletter, and digital content
• Ensure that all content is consistent with brand identity, style, and messaging
• Build and maintain relations with key industry outlets, media, and journalists to ensure consistent and effective media coverage
• Partner with broader marketing team to amplify content across earned, owned, and paid channels

Event Management:

• Plan and execute marketing events, including trade shows, conferences, webinars, and user-events
• Coordinate logistics, promotional activities, and pre- and post- campaigns to maximize impact and ROI
• Work closely with vendors, partners, and internal teams to ensure successful event execution

Leadership and Collaboration:

• Act as a player/coach by actively participating in the execution of projects, leading by examples and setting a high standard for the team
• Foster a culture of innovation, rapid experimentation, and continuous improvement
• Manage and mentor a high-performing team of content, creative, and event specialists.

 Qualifications: 

• 10+ years’ experience (preferably in B2B) developing and executing campaigns / programs that drive results 
• Demonstrable ability in data-driven decision making, market analysis, and revenue-focused marketing strategies
• Excellent written and verbal communication, presentation, and interpersonal skills 
• Proven ability to influence and align teams around shared business outcomes 
• Ability to adapt to changing market conditions and prioritize multiple projects 
• Up to 15% travel 
• Preferred: Experience with a safety product or in the industrial space