Manager, Marketing

The Marketing Manager, Insurance Practices, at Cozen O'Connor will lead strategic marketing and business development initiatives for the firm's multiple insurance practice groups. This role supports a nationally recognized insurance platform, including Insurance Coverage & Claims, Casualty & Specialty Lines Coverage, Professional Liability Insurance Coverage, and Subrogation & Recovery, working with partners and practice leadership to expand client relationships, enhance industry visibility, and drive business growth.

Key Responsibilities

Practice Group Marketing & Strategy

• Develop and implement annual marketing and business development plans for Cozen O'Connor's insurance practices, aligning them with the firm's strategy.
• Serve as a strategic marketing partner to practice leaders across coverage & claims, professional liability, casualty & specialty lines, and subrogation groups.
• Provide counsel on market positioning, branding, and client engagement tailored to each insurance discipline's unique client base. 

Client Development & Industry Engagement

• Support client targeting and insurance-specific growth strategies.
• Assist insurance practice teams with RFPs, panel submissions, pitch materials, and carrier-centric presentations.
• Plan and execute insurance industry events, sponsor opportunities, conferences, and webinars tailored to insurance practitioners and clients. 

Market Intelligence & Competitive Analysis

• Track trends and developments in insurance coverage litigation, bad faith claims, casualty exposures, professional liability risk, and subrogation topics.
• Conduct competitive analysis of peer firms' insurance practices and market positioning to inform strategy.
• Prepare market insights to support attorney strategy and client outreach. 

Thought Leadership & Content Development

• Collaborate with attorneys to develop and promote thought leadership across insurance practice areas, including alerts, articles, client updates, and white papers.
• Manage submissions to insurance-focused legal directories and rankings (e.g., Chambers Insurance, Legal 500 Insurance).
• Coordinate speaking engagements, insurance trade show participation, and media opportunities. 

Collaboration & Execution

• Work with internal business development, digital marketing, and communications teams to deliver coordinated campaigns that raise Cozen O'Connor's profile in the insurance sector.
• Track and report on the effectiveness of marketing and business development.
• Support attorney coaching on business development best practices across insurance disciplines.

• 5–8+ years of marketing and/or business development experience in a law firm, insurance company, or professional services environment.
• Demonstrated experience supporting insurance-related legal or professional services practices (coverage, casualty, or subrogation).
• Demonstrated understanding of the insurance industry.
• Strong writing, project management, and communication skills.

Preferred

• Experience marketing to insurance carriers, claims professionals, brokers, or third-party administrators.
• Familiarity with legal directory submissions, industry sponsorships, and rankings relevant to insurance practice groups.
• Experience using CRM, analytics, and competitive intelligence tools in a professional services setting.

Key Competencies

• Insurance industry fluency
• Strategic multi-practice marketing planning
• Client development and engagement
• Competitive and market intelligence
• High-impact communication and content skills