Manager, Digital Marketing
Heights Philadelphia
On-site
Philadelphia, Pennsylvania, United States
$62,000 - $70,000 USD yearly
Who We Are
Heights Philadelphia is a new kind of organization, an Economic Mobility Catalyst. Heights is committed to breaking the cycle of generational poverty in Philadelphia by creating pathways to educational and workforce success for low-income, Black and Brown, and first-generation-to-college students. These pathways are the foundation of a more equitable and prosperous future for the city.
Heights serves more than 3,000 students from middle school to career with staff embedded in 23 schools across the School District of Philadelphia and partnerships with 13 colleges and universities. Through college and career advising, industry-aligned programming, transformative partnerships, and a community of support, Heights transforms opportunities for success.
The Opportunity
What You’ll Do
Heights Philadelphia is a new kind of organization, an Economic Mobility Catalyst. Heights is committed to breaking the cycle of generational poverty in Philadelphia by creating pathways to educational and workforce success for low-income, Black and Brown, and first-generation-to-college students. These pathways are the foundation of a more equitable and prosperous future for the city.
Heights serves more than 3,000 students from middle school to career with staff embedded in 23 schools across the School District of Philadelphia and partnerships with 13 colleges and universities. Through college and career advising, industry-aligned programming, transformative partnerships, and a community of support, Heights transforms opportunities for success.
The Opportunity
Heights Philadelphia seeks a technically skilled and detail-driven Digital Marketing Manager to execute multi-channel campaigns that transform brand awareness into action. Reporting to the Director of Communications & Marketing, this role will be responsible for building and deploying email marketing campaigns, managing both organic and paid social media campaigns, and optimizing digital advertising (including Google Ad Grants) to grow engagement with donors, volunteers, and partners.
The Digital Marketing Manager will support the strategic or creative direction of the Director, ensuring that campaign plans and creative assets are translated into accurate, timely, and effective campaigns. This role is ideal for someone who thrives on the technical side of digital marketing and takes pride in smooth execution, optimization, and measurable results.
- Build, test, and deploy segmented email campaigns, including automation workflows and list management.
- Execute organic and paid social media campaigns, ensuring consistency across platforms and alignment with Heights’ brand voice.
- Manage and optimize Google Ad Grant and other paid search campaigns.
- Collaborate with the creative team to ensure copy and design assets are formatted, scheduled, and deployed accurately.
- Track campaign performance across email, social, and digital advertising, providing reports and recommendations for improvement.
- Maintain accurate audience segmentation, list hygiene, and compliance with digital best practices (CAN-SPAM, accessibility).
- Support digital engagement goals that drive donor acquisition, volunteer recruitment, and partnership growth.
- Stay current on best practices in digital fundraising, marketing automation, and social media.
What You’ll Bring
- Bachelor’s Degree required
- A minimum of three (3) years experience in digital marketing, with a focus on campaign execution.
- Hands-on experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, HubSpot, Pardot, or similar).
- Demonstrated ability to manage both organic and paid social media campaigns.
- Familiarity with Google Ad Grants and paid search campaign optimization.
- Proficiency with analytics tools (Google Analytics, social media dashboards, etc.).
- Strong technical skills in campaign building, testing, and reporting.
- Experience working with Classy and Salesforce preferred by not required
- Excellent organizational skills and attention to detail; able to manage multiple campaigns simultaneously.
- A passion for using digital tools to drive impact.
- Strong interpersonal skills, with demonstrated ability to build positive and productive relationships within an organization
- Able to provide documentation of eligibility to work in the United States
- Able to meet clearance requirements: PA State background check (PA Criminal, PA Child Abuse and FBI Fingerprint Check) prior to hire.
- Ability to frequently operate a computer and other office productivity machinery.
- Ability to lift up to twenty (20) pounds.
Who You Are
In addition to your experience, expertise and strengths, you must meet PA State background check requirements [PA Criminal, PA Child Abuse and FBI Fingerprint Check] at hire and every five years thereafter. You’ll also need to adhere to COVID safety guidelines as required by the Department of Human Services and/or the School District of Philadelphia.
Compensation & Benefits
The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely be between $62,000 -$70,000. Heights offers competitive base salaries based on the Philadelphia market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously. You will have an opportunity to discuss salary in more detail after you begin the application process.
Heights offers a full benefits package designed to support employee wellness. This includes:
- Generous medical, dental & vision insurance for employees and eligible dependents, which cover 90% of costs for employee coverage
- Paid time off including 17 personal days, 6 sick days, 12 federal holidays and 2 floating holidays, and two (2) week-long office closures, one at the end of the calendar year and another in spring.
- Twelve (12) weeks of paid parental leave to support new parents
- Provision of a technology stipend to offset internet and cell phone costs
- Short and long-term disability coverage
- Monthly professional development days and resources for targeted professional development opportunities
- 401(K)-retirement savings plan with an employer contribution
Work Arrangements
Heights Philadelphia currently maintains a hybrid work environment where staff work from home, in our Center City office, and on-site with school partners, as determined by the staff member's or team’s responsibilities. We also prioritize time together as an organization - living in our value of succeeding together. This position is required to report in person at least (2) two days per week including reporting on Wednesdays to our office in Center City.
Join the Team!
At Heights Philadelphia, we cultivate a culture of support. We love students. We do what we’ll say we do. We are lifelong learners. We succeed together. We are committed to maintaining a diverse staff - who reflects our students, their lived experiences, and our city. We are invested. And we invest in students to make a better Philadelphia for everyone.
If you are excited by our mission, highly skilled in your field, and eager to continue learning and growing, we invite you to apply. Visit our careers page to submit your resume. A cover letter is not required, however the application does require you to submit brief responses to a few prompts. These are directly connected to your related background and experience.