Manager Brand Advertising

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to the Senior Brand Marketing Manager, Advertising & Media, the Brand Marketing Manager, Advertising & Media  is responsible for co-developing QVCs and HSNs media strategy to support business and customer goals. He or she will analyze campaign metrics and goals, work closely with financial business partners, consumer insights and analytics and others to deliver data and analyses to key stakeholders.

The manager will be responsible for promoting QVC and HSN in a way that elevates our brands, changes perception, drives relevance and consideration among our target audience of women 50+. They will represents the brand and customer in key decision meetings and pitches that impact our growth plans.

This advertising and brand visionary has a proven knack to leverage data and use intuition, inspire and support creative teams, evaluate work, and adapt quickly.

This position is hybrid based out of West Chester, PA and must be able to commute in office ~6 times a month.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Co-develops and executes the media strategy for integrated marketing campaigns to support business goals and media objectives.
• Traffics ad creative to appropriate advertising partners, ensuring that tracking is placed properly and the campaign goes live as scheduled
• Maintains channel strategies based on marketing, audience, and consumer insights through agency leadership and collaboration
• An internal champion of the brand, works with stakeholders across Merchandising, Commerce, Marketing, Communications/PR and other teams to influence and help develop long term strategic plans that align with the brand vision and company goals
• Defines and sets campaign metrics and goals, ensuring alignment with business objectives and stakeholder expectations
• Manage brand/marketing agencies. Develop, communicate and oversee marketing/advertising campaign/media plan and strategy
• Create and maintain (brand -related content) within QVC content calendar and ensure partner teams have all necessary information to execute customer campaigns and events effectively and efficiently

What You Bring

• BA/BS in marketing, communications, e-commerce, or related field; or equivalent experience required
• 7+ years consumer marketing or digital experience. Experience in retail and/or media industries preferred
• Experience working in AirTable

Remote work is not permitted in NYC at this time.

#LI-ST4 #LI-Hybrid

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.