Influencer Marketing Specialist
QVCYour Opportunity, Your Team
The Influencer Specialist is responsible for executing the influencer program and driving revenue growth. This role involves impactful planning and delivery of all campaign assets, serving as the primary point of contact for all execution and planning discussions related to influencer efforts both internally and with agency partners. The Influencer Specialist will also optimize and test new business opportunities to grow revenue and acquire new customers for our evolving influencer program.
Where You'll Work
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.
What You'll Do
- Allocate and manage the campaign budget to meet monthly spend, sales, and new customer goals; oversee agency relationships and ongoing campaigns with key platforms; and collaborate with the Manager to review and plan budget allocations.
- Monitor and analyze campaign performance metrics, providing detailed reports and insights to optimize future strategies and ensure timely monthly payment processing.
- Build and enhance collaborative relationships with influencers, internal teams, external partners, merchants, and buyers; support account teams with valuable insights; and lead innovative initiatives on emerging platforms to drive successful and forward-thinking influencer campaigns.
- Collaborate with influencers and partner with internal teams to create engaging content that resonates with target audiences and adheres to brand guidelines
What You'll Bring
- Education: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
- Experience: 3 years professional experience, within influencer marketing, digital marketing, social media marketing or similar field
- Experience with TikTok is a plus
#LI-ST4 #LI-Hybrid
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.