Industrial Marketing Manager

This position is responsible for marketing strategy along with all marketing communications for the industrial division customers. Working in partnership with the Director of Marketing and Product, this role leads marketing initiatives across all channels, with ownership over campaign planning, customer outreach, and messaging alignment. While the Director of Marketing and Product provides overarching strategy and direction for marketing across the division, the Marketing Manager drives the day-to-day execution by developing content, literature, and lead generation strategies to deliver high-impact results.

Duties and Responsibilities:

• Collaborate with Industrial Division senior leadership to define and develop marketing strategies needed to attract and communicate with users in all core and targeted growth markets
• Develop high impact content and literature to support and progress agreed upon market strategies and growth plans.
• Develop and execute on strategies for lead generation within core and targeted growth markets to drive expansion in the Industrial division
• Coordinate product information updates across platforms (e.g., descriptions, filters, pricing, technical documentation, distributor lists) to ensure accurate and consistent message to the markets.
• Manage and optimize online platforms and websites, including e-commerce, through site performance, timely product updates, and content intended to drive traffic to sites and increase conversion. 
• Create and manage annual budget for marketing campaigns, tradeshows, dues, and subscriptions.
• Execute marketing component of new product launch activities including product label review, trademark applications, photos, videos and all communications
• Lead planning and execution for tradeshows—registration, logistics, booth coordination, and on-site presence. 
• Address company wide Trademark, copyrighting infringement/unlawful sellers as needed.
• Conduct online market research and prepare competitive or market-entry studies as needed for new products or categories. 
• Other duties, as assigned

Requirements:

• Effective at building relationships, collaborating, and influencing others; experience working with large customers, senior executives, and cross-functional teams
• Deep expertise in strategy and planning as well as all aspects of sales/marketing
• Strict attention to detail in all aspects of job duties
• Strong analytical and financial skills as applied to a marketing organization
• Ability to work effectively across a geographically dispersed team
• Strong communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing. Must be able to effectively present information to a variety of audiences both in person and virtually.
• Strong ROI focus and ability to articulate goals and results
• Entrepreneurial self-starter who enjoys working in a fast-paced, innovative high-growth environment
• Travel required up to 15%

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms
• Requires the ability to occasionally lift office products and supplies, up to 20 pounds
• Use of a computer keyboard and monitor

Required Education and Experience:

• Bachelor’s degree in sales/marketing required; MBA preferred
• 10+ years total work experience in marketing or business development
• Solid technical acumen and writing skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.