iCR8 Sports Marketing Workshop hosted by Philadelphia 76ers | Winter 2026
Marcus Graham Project + Locomotus
On-site
Philadelphia, Pennsylvania, United States
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Philadelphia 76ers and Moet Hennessy are looking for a dynamic group of (25) Greater Philadelphia area students and professionals for its five-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment focused on the 76ers and Moet Hennessy Corporate Partnership and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop.
*One standout participant will be selected by the organization as the MVP to attend MGP's iCR8 Summer BootCamp located in Los Angeles, California. In addition there will be multiple opportunities for participants to network with 76ers and Moet Hennessy staff and partnering brands hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field.
- Must be willing to learn and apply an extreme amount of valuable information in a short period of time.
- Must be 21 years of age or older.
- Must be a resident of the greater Philadelphia area or willing to cover travel expenses.
APPLICATION DEADLINE - February 14th 2025
Confirmation for all participation will be sent by February 17th
Workshop Schedule & Events: (Subject to Change)
Philadelphia 76ers + Hennessy + Marcus Graham Project
Dates: Sunday, March 1 - Thursday, March 5
Sunday, March 1st
Location: TBD
6:00pm - 9:00pm - Opening Reception
Monday, March 2nd
Location: 76ers Training Complex – 3 Banner Way, Camden, NJ 08103
Timeline
9:00am - 10:00am - Check-in and breakfast
10:00am - 11:15am - Sports Activation & Partnerships Career Panel Session*
11:25am - 12:15pm - MGP Bootcamp Overview and Panel Session*
12:15pm - 1:15pm - Lunch
1:20pm - 2:00pm - Sports Marketing Career Panel
2:00pm - 2:45pm - Assignment Roll Out
3:00pm - 5:00pm - Working session
7:00pm - 9:30pm - 76er Game Night
Tuesday, March 3rd
Location: 76ers Training Complex – 3 Banner Way, Camden, NJ 08103
Timeline
9:00am - 10:00am - Breakfast w/ Assignment Q&A
10:00am - 11:30am - Agency Mentor Session
11:30am - 12:15pm - Arena Tour
12:15pm - 1:15pm - Break for Lunch
1:15pm - 4:00pm - Team Work Sessions
4:00pm - End of Day Wrap Up
Wednesday, March 4th
Location: 76ers Training Complex – 3 Banner Way, Camden, NJ 08103
Timeline
9:00am - 10:00am - Breakfast w/ Assignment Q&A w/ Team Hennessy
10:00am - 10:30 am - Keynote Speaker
10:30am - 12:00pm - Team Work Session
12:00pm - 1:00pm - Break For Lunch
1:00pm - 4:00pm - Team Work Session
4:00pm - End of Day Wrap Up
Thursday, March 5th
Location: Philadelphia 76ers - Wells Fargo Center
Timeline
9:30am - 10:00am - Arrival
10:00am - 12:00pm - Group Presentations*
12:00pm - 1:30pm - Break For Lunch (Judges Make Decisions)
1:30pm -2:00pm - Judges Give Feedback/Winners Announced
2:00pm - 2:30pm - End of Presentations Wrap-up
4:00pm - 6:00pm - Hennessy Culmination Dinner TBD
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.