MarketPro has partnered with a global professional services
firm in search for its next Head of Marketing<\/b>. Unlike traditional
consulting firms that focus on strategy deliverables, this organization helps
executives achieve extraordinary business results by transforming how leaders think<\/i>—shifting
entrenched mindsets to unlock new levels of performance, innovation, and
possibility. With nearly five decades of impact across Fortune 500 and
high -growth companies, the firm is known for enabling breakthrough outcomes
through a distinctive, human -centered approach to leadership and organizational
transformation.<\/span>
<\/p>For nearly five decades, the firm has partnered with CEOs
and senior teams to drive transformation and unlock breakthrough outcomes. The
Head of Marketing will elevate its voice, expand its influence, and strengthen
its presence among top executive decision -makers.<\/span>
<\/p>The Opportunity<\/span><\/b>
<\/p>As Head of Marketing, you will own global marketing
strategy—uniting brand, digital, content, demand generation, and go -to -market
execution into one integrated growth engine. You will translate the firm’s
unique philosophy into compelling stories and experiences that resonate with
CEOs and C -suites, expanding awareness and driving engagement.<\/span>
<\/p>You will build on a strong foundation—including an improved
digital ecosystem, expanded content capabilities, and an upcoming website
transformation—while introducing new levels of sophistication, consistency, and
measurable impact. This role is fully onsite at the firm’s Philadelphia -area
headquarters, an environment designed for collaboration, creativity, and
breakthrough thinking<\/span>.<\/span>
<\/p>Key Responsibilities:<\/b>
<\/p>
Marketing Strategy &
Leadership<\/b>
<\/p>- Lead the organization’s global marketing strategy,
aligning brand, digital, demand generation, and go -to -market execution
into one unified growth engine.
<\/li> - Partner with the CEO, executive leadership, and
cross -functional stakeholders to shape business direction through customer
insights, market intelligence, and growth recommendations.
<\/li> - Establish repeatable planning rhythms,
annual/quarterly marketing roadmaps, and forecasting models tied directly
to growth priorities and revenue outcomes.
<\/li><\/ul>Brand Development & Market
Positioning<\/b>
<\/p>- Elevate and evolve the company’s brand
narrative—ensuring consistency, clarity, and resonance with CEOs and
enterprise leaders.
<\/li> - Lead a full website redesign and broader brand
evolution that strengthens differentiation, sharpens messaging, and
increases relevance in a crowded advisory marketplace.
<\/li> - Ensure brand governance and messaging discipline
across all touchpoints, channels, and content.
<\/li><\/ul>Demand Generation, Campaigns
& Pipeline Growth<\/b>
<\/p>- Design an integrated demand generation engine with
clear KPIs, funnel metrics, and attribution models that connect marketing
programs to pipeline and revenue impact.
<\/li> - Build multi -channel campaigns (digital, ABM, social,
email, paid, events) that expand reach, accelerate lead conversion, and
nurture executive relationships.
<\/li> - Architect go -to -market strategies that create market
pull, increase category visibility, and improve targeting across priority
segments.
<\/li><\/ul>Digital Strategy, Platforms
& Activation<\/b>
<\/p>- Lead digital marketing strategy across SEO/SEM, paid
media, email, marketing automation, and website experience.
<\/li> - Optimize CRM systems, workflows, segmentation, and
lead scoring to ensure marketing -generated opportunities are high quality
and conversion -ready.
<\/li> - Implement digital performance dashboards and channel
reporting that support agile decision -making.
<\/li><\/ul>Content, Thought Leadership
& Executive Engagement<\/b>
<\/p>- Oversee development of thought leadership,
frameworks, insights, and executive -level content that communicates the
firm’s unique transformational impact.
<\/li> - Drive a consistent cadence of high -quality content
across digital platforms to establish the brand as a category leader.
<\/li> - Partner with internal subject -matter experts to
elevate intellectual capital and publish perspectives that influence the
leadership -performance landscape.
<\/li><\/ul>Analytics, Measurement &
ROI<\/b>
<\/p>- Build a data -driven marketing function with KPIs,
dashboards, testing frameworks, and reporting mechanisms that guide
investment and optimize performance.
<\/li> - Implement attribution models that quantify
marketing’s contribution to pipeline growth, conversion, and client
acquisition.
<\/li> - Use insights, experimentation, and performance
analysis to refine go -to -market strategies and inform product and program
innovation.
<\/li><\/ul>Client Engagement, Advocacy
& Community Building<\/b>
<\/p>- Launch advocacy programs that activate testimonials,
success stories, and peer influence among senior executives.
<\/li> - Strengthen relationships with existing
clients—deepening trust, loyalty, and long -term partnership.
<\/li> - Build executive engagement programs that connect
prospective clients to the firm’s perspectives, tools, and community.
<\/li><\/ul>Team Leadership &
Organizational Development<\/b>
<\/p>- Lead, coach, and develop a high -performing marketing
team—building capabilities across digital, brand, content, analytics, and
demand generation.
<\/li> - Foster a culture of creativity, accountability,
agility, and purpose -driven excellence.
<\/li> - Build scalable processes, operational discipline, and
internal systems that support high -quality execution and continuous
improvement.
<\/li><\/ul><\/div><\/span>
Requirements<\/h3>
Qualifications:<\/b>
<\/p>- Bachelor’s or Master’s degree in Marketing,
Communications, Business, or related field.
<\/li> - 10–15+ years of progressive marketing leadership
experience within B2B, consulting, or professional services environments.
<\/li> - Demonstrated success building integrated marketing
programs that directly drive brand awareness, pipeline creation, and
measurable revenue impact.
<\/li> - Expertise in brand strategy, demand generation,
digital marketing, content development, and analytics.
<\/li> - Strong executive presence and proven ability to
partner effectively with C -suite leaders.
<\/li> - Ability to translate complex, conceptual ideas into
clear narratives, messaging, and market -facing stories.
<\/li> - Experience leading and developing marketing teams,
building new capabilities, and scaling operating models.
<\/li> - Ability to relocate to the Philadelphia metropolitan
area and work onsite full -time.
<\/li><\/ul> <\/b>
<\/p>
What Success Looks Like<\/b>
<\/p>- A unified, well -structured marketing function that
delivers consistent, high -quality execution.
<\/li> - A strengthened brand narrative and market presence
that clearly differentiates the firm.
<\/li> - Increased pipeline from marketing -led programs with
clear KPIs and attribution visibility.
<\/li> - High -performing campaigns that produce measurable
engagement and enterprise -level interest.
<\/li> - A marketing organization known for creativity,
strategic clarity, rigor, and operational excellence.
<\/li><\/ul>
<\/p>
What The Firm Offers<\/b>
<\/p>- The ability to shape a highly differentiated brand
and build a modern marketing organization from the ground up.
<\/li> - High visibility and influence across an executive
leadership team deeply committed to transformation and innovation.
<\/li> - A purpose -driven culture grounded in connection,
development, and breakthrough thinking.
<\/li> - Competitive compensation and benefits within a
dynamic, collaborative environment.
<\/li><\/ul>
<\/div><\/span>
