Growth Marketing Manager

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth, we are hiring for a Growth Marketing Manager. 

Job Description

The Growth Marketing Manager is a proactive, hands-on operator accountable for accelerating acquisition and conversion through paid and organic channels in a shared services construct. With a primary emphasis on paid media and performance optimization, this role also integrates organic levers to deliver a full-funnel growth framework. The Growth Marketing Manager executes and optimizes campaigns, drives experimentation, and surfaces decision-grade insights that scale patient recruitment and applicant flow specifically. This role coordinates cross-functionally to deliver to target KPIs, budget guardrails, and quarterly OKRs.

Key Responsibilities

Patient Recruitment Growth

• Drive patient recruitment through SEO, referral networks, paid acquisition, social, community partnerships, and patient advocacy channels
• Develop and execute acquisition strategies that align with patient segmentation, health literacy levels, and condition-specific needs
• Build and optimize onboarding flows and lifecycle journeys that increase trust, retention, and conversion from awareness through trial enrollment
• Partner with product, clinical operations, and patient support teams to create feedback loops between patient behavior, engagement data, and outreach strategy

Recruitment Marketing

• Programmatic Jobs: Plan, launch, and optimize programmatic job campaigns (e.g., Joveo, Appcast) to maximize qualified applicant volume and efficiency.
• Paid Search & Paid Social: Own strategy and execution for Google Ads (core platform for search and digital media), and paid social across LinkedIn, Facebook, Instagram, Snapchat, TikTok.
• Broader Digital Media: Manage display, online video, streaming/OTT/CTV, and streaming audio to drive high-intent traffic and completed applications.
• Funnel & Offer Optimization: Partner with TA stakeholders to align media mix, budget pacing, and creative/messaging to applicant conversion KPIs (e.g., impressions → clicks → applies → qualified applicants).
• Recruitment Marketing Best Practices: Institutionalize playbooks for job taxonomy, bidding strategies, feed hygiene, geo/geo-fencing, dayparting, A/B testing, and landing page/apply flow conversion.
• Stakeholder Management: Serve as a consultative partner to People/TA leadership; translate market dynamics and platform signals into clear recommendations.

Performance Optimization

• Measurement & Dashboards: Partner with product/analytics to enhance dashboards tracking BU-specific KPIs (BU 1: impressions, CTR, conversion-to-screening, enrollment, retention, cost per recruited patient; BU 2: impressions, CTR, cost per click (CPC), cost per application (CPA), qualified applicant rate).
• Experimentation: Design and execute A/B tests across landing pages, consent/apply flows, CTAs, onboarding, and creative variants.
• Attribution & Personalization: Collaborate with analytics, engineering, and martech to strengthen tracking, attribution, audience targeting, and personalization across touchpoints and funnels.
• Marketing Technology Management: Partner with martech lead to evaluate and manage tools that enhance performance, measurement, and reporting across both BUs.
• Cross-Functional Alignment: Work closely with content, design, sales/BD, TA, and external partners to ensure plan-of-record execution and outcomes.

Marketing Technology Management

• Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.

Stakeholder Collaboration

• Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

• Experience: 5–7 years in growth/performance/lifecycle marketing; recruitment marketing and/or healthtech exposure strongly preferred.
• Platforms: Advanced Google Ads; expert paid social (LinkedIn, Facebook, Instagram, Snapchat, TikTok); programmatic jobs (Joveo, Appcast); working knowledge of SEO and CRO.
• Tooling: Analytics and experimentation tools (e.g., GA, Looker/Data Studio, tag managers, A/B testing); marketing automation a plus.
• Domain: Comfort operating in compliance-sensitive environments (healthcare) and outcome-driven TA funnels (recruitment marketing).
• Operating Model: Proven ability to execute in a shared services setting, balancing priorities across multiple stakeholders and companies.
• Communication: Crisp, executive-ready written and verbal updates; ability to translate complex data into business decisions.

Additional Information

Benefits:

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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