Graduate Assistant - Digital Media & Content Creation
Chatham College for Work Study StudentsWe value our talented employees and encourage you to grow professionally! If you see an open position that is right for you, we encourage you to apply!
Position Overview
The School of Business & Enterprise (SBE) seeks a dynamic Graduate Assistant to execute our digital and social media strategy. This position offers hands-on experience in strategic content creation, social media management, and digital marketing analytics while supporting the promotion of SBE events, achievements, and milestones. This position reports to the SBE program manager.
Primary Responsibilities
Content Creation & Channel Maintenance
Develop engaging, original content for multiple digital platforms including website, social media channels, and promotional materials
Create visual content using graphic design tools
Update content calendars and ensure consistent posting schedules across all platforms
Work with program manager to curate relevant industry news, student achievements, and faculty accomplishments
Social Media Campaign Management
Plan, execute, and monitor social media campaigns to promote SBE events, programs, and initiatives
Manage daily operations of social media accounts including Facebook, Instagram, LinkedIn, and emerging platforms
Engage with followers, respond to comments and messages in a timely, professional manner
Create and implement hashtag strategies to increase visibility and engagement
Analytics & Performance Optimization
Track and analyze performance metrics across all digital channels using tools such as Google Analytics, social media insights, and other relevant platforms
Generate monthly reports on content performance, audience growth, and engagement rates
Identify trends and opportunities for improvement based on data analysis
A/B test content formats, posting times, and campaign strategies to optimize results
Present findings and recommendations to supervisors and stakeholders
Required Qualifications
Currently enrolled in MBA program
Strong written and verbal communication skills with attention to detail
Proficiency in social media platforms and content management systems
Basic knowledge of graphic design principles and familiarity with design software (Adobe Creative Suite, Canva, etc.)
Understanding of digital marketing concepts and social media best practices
Analytical mindset with ability to interpret data and metrics
Self-motivated with excellent time management and organizational skills
Collaborative approach with ability to work effectively in team environments
Preferred Qualifications
Previous experience in social media management or digital marketing
Knowledge of SEO principles and content optimization
Understanding of higher education marketing and student engagement strategies
Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
Technical Skills
Proficiency in Microsoft Office Suite
Basic HTML/CSS knowledge preferred
Familiarity with analytics platforms (Google Analytics, Facebook Insights, LinkedIn Analytics)
Skills and Competencies
Strong organizational and project management abilities
Ability to work collaboratively in a team environment
Adaptability to changing priorities
Ethical understanding of social media standards
Initiative and problem-solving capabilities
Cultural sensitivity and awareness
Time Commitment
10 hours per week - schedule flexible around candidate’s academic schedule
All employees must first contact their current manager before applying for an Internal position.
Chatham University strives to promote a campus environment that understands and embraces multiculturalism while increasing individuals' intercultural competence. We actively work to build and sustain a diverse and culturally vibrant campus, which promotes employee and student success and retention. Learn more at: https://www.chatham.edu/mission-and-values/diversity-and-inclusion/index.html.
Chatham University is an Equal Opportunity Employer with a strong commitment to diversity, inclusion, and equity. Persons of color, women, veterans, individuals with disabilities, and members of other underrepresented groups are highly encouraged to apply. Chatham University does not discriminate on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, age, or national origin.