Free People Store Events & Marketing Coordinator
Urban OutfittersRole Summary
Free People is seeking a Store Events and Marketing Coordinator that will focus on FP Movement with other responsibilities across FP and free-est. The Store Events and Marketing Coordinator will create a unique, innovative and inspirational customer experience through events and marketing encompassing the FP Movement, Free People, and Free-est lifestyles and brand images, while maintaining all store operations goals.
Role Responsibilities
Assist in development, communication, and execution of events and marketing plans. Event types include:
New Store Openings
Movement (Fitness & Wellness)
Specialty / Pop-Ups
Educate field teams on best practices for event execution. Hold a strong standard for event execution and presentation.
Partner cross-functionally with digital and brand marketing teams to ensure store events and initiatives are marketed at the appropriate local and/or national level.
Assist in creating events and campaigns in event management platforms.
Produce event and marketing recaps on a monthly, quarterly, and annual basis for field teams and brand leadership. Utilize recaps for learnings.
Organize graphic design requests for all store marketing initiatives.
Research potential partners/vendors in new markets for new movement store events.
Research vendors nationally that support in-store event activations.
Organize and update mall marketing contact list and send updates to mall teams on brand news.
Coordinate product loans/sample pulls for collaborators or event partners.
Coordinate product gifting tied to event partners.
Coordinate GWPs for events. Source, order, ship GWPs to stores in a timely manner.
Assist in executing in-store non-profit initiatives.
Track event expenses.
Communicate marketing and event information via brand intranet page.
Maintain marketing and event resources for store teams and manage posts on brand intranet pages.
Role Qualifications
Some overnight travel to support store events
Proficiency with Google applications- Sheets, Slides, Docs
2+ years of management experience in stores and/or related marketing experience
Strong Attention to Detail
Strong communication skills (verbal and written)
Passion for connecting stores with the community
#LI-HP1
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The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.