Field Marketing Coordinator

Position: Field Marketing Coordinator 

Status: Full-Time, Year-Round

Reports To: Marketing Program and Events Manager

Rate: Salary, based on Experience

Benefits: Available Medical, Dental, Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period; Retirement Plan – Eligible after 1 year of service

Tröegs Independent Brewing is drawn to people with a sense of adventure and curiosity and we believe those people are drawn to Tröegs as well. We look for co-workers who share our uncompromising vision to make great beer and enjoy the ride. 

Job Description:

At Tröegs, we believe every interaction with drinkers offers an opportunity to share our story. To be successful as the Field Marketing Coordinator, you'll need to be an event-planning guru, a visionary, a road warrior and a doer. You'll have a genuine curiosity for life and your glass is always half full. And at the end of the day, you'll help us reflect on what worked, what didn’t and how our next event will be even better.

The majority of this role happens in the field. You'll work with our regional sales team, wholesaler partners and retail network to put on marketing events throughout our footprint. At the brewery, you'll focus on planning, prep and administrative duties relating to marketing events and our ambassador program 

Communication and coordination are key. You'll be pulling together the efforts and experiences of a variety of audiences: managers, ambassadors, field sales reps, vendors and guests. You’re happiest with a run-of-show clipboard, juggling the big picture with the most granular details to deliver experiences that won’t soon be forgotten. 

Job Responsibilities

· Partners with Marketing Campaign Manager and Director of Marketing to develop compelling, scalable events to support quarterly marketing programs and business sales goals. 

· Maintains, hires and trains members of our brewery ambassador program – a team of fully-trained part-time co-workers who support festivals, events and retail sampling events. 

· Coordinates weekly ambassador schedules, establishes event requirements/goals and tracks/reports ambassador hours for payroll processing as well as expenses.

· Collaborates with regional sales teams on requests to enhance events, event promotion and display tie-ins to leverage accounts

· Collaborate with the retail team on developing marketing events at the brewery increasing visits, sales and customer engagement. 

· Create and execute events in the field and at the brewery including a wide variety of Tröegs branded, sponsored, charitable and experiential events/festivals/samplings with attendees ranging from dozens to thousands. 

· Be accountable for managing event site, sourcing vendors, compliance, logistics and budget including pre-planning as well as day-of execution for events and activations including all post-event reporting.

· Support POS and event material sourcing, ordering and delivery in line with quarterly marketing programming.

· Help drive marketing awareness and affinity through visual brand experience, POS, co-marketing efforts through Tröegs and partners’ channels.

· Responsible for proper maintenance, cleaning and care of event equipment including draft trailer, jockey boxes and all related parts, tents and backdrops, tables and clothes, POS, and vehicles. 

· Review permit and insurance parameters and comply with legal and safety protocol.

· Be adept at location scouting and concept building through field research.

· Help build localized relationships with relevant communities, accounts and local media. 

· Create recaps inclusive of concept, audience, objectives, results, successes and opportunities. 

· Be a Tröegs champion and act as a media spokesperson as needed. 

· Have a firm grasp of the brewery’s vision, brand attributes, history, community involvement and beer portfolio.

Required Skills and Attributes

· Previous professional experience (1-3 years) in field marketing activations or event planning 

· Bachelor’s degree in Marketing or Public Relations is preferred; significant professional experience in related field may be considered

· A love of craft beer and an understanding of brewing and beer styles is strongly preferred

· Previous experience implementing unique events and activations for craft beer, consumer packaged goods or other relevant business

· Project management experience in marketing/events industry 

· Builds relationships and collaborates well with internal and external teams, vendors and partners. 

· Understands how actions and decisions impact key brand objectives and overall success of projects

· Effectively communicates big picture goals along with tactics and accountabilities to individuals and groups

· Understanding of social media, marketing and promotion techniques

· Able to be flexible and adaptable while maintaining excellent project management skills, and attention to detail

· Must maintain a functioning vehicle and have a driver’s license with NO DUI’s

· Must be able to lift and carry equipment weighing up to 75 pounds

About Tröegs Independent Brewing:

Founded in Pennsylvania in 1996 by brothers John and Chris Trogner, Tröegs Independent Brewing is driven by a sense of adventure and curiosity. From the beginning, our brewery has been built by family, friends and kindred spirits who share a love of great beer. 

Tröegs sells beer throughout the Mid-Atlantic region, and we welcome visitors to our Hershey brewery, tasting room, tours and general store 7 days a week. We’re widely known for award-winning craft beverages like Perpetual IPA, Graffiti Highway, Troegenator, Nugget Nectar and Mad Elf, as well as non-beer offerings like Freaky Squeeze and Scratch Cocktails. 

Tröegs supports independent voices – our co-workers, brewers, artists, farmers, makers and small businesses. We are nimble and each department is continuously incubating new ideas to more effectively and efficiently communicate and connect with our customers. We look for co-workers who share in our love of great beer and are eager to contribute towards our uncompromising vision. 

Work Environment:

Tröegs Brewing Company is a climate–controlled brewing and packaging facility. The following is a representative list of what a co-worker might encounter during a typical work day:

· Hot water

· Steam

· Pressurized vessels

· Loud working areas

Co-workers regularly handle hazardous materials and regularly come in contact with broken glass and wet floors while working in close proximity to moving mechanical parts. 

This position is not expected to regularly handle hazardous materials and regularly come in contact with broken glass.

Work Schedule:

• 40-hour minimum work week, with      extended hours as required.
• Travel and some weekends required.

EEO STATEMENT

Tröegs Brewing Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, creed, religion, sex (gender), national origin, age, disability, marital status, sexual orientation, and public assistance. In addition to federal law requirements, Tröegs Brewing Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Tröegs Brewing Company expressly prohibits any form of workplace harassment.