DIY Brand Manager

The DIY Brand Manager is responsible for adapting and implementing a brand strategy for the WallPops DIY market. The DIY Brand Manager has oversight of non-graphics marketing including digital and print communications, retail, project management, strategic recommendation and implementation, working closely with the graphics, merchandizing, sales and e-commerce teams on execution. The DIY Brand Manager will directly manage the marketing coordinator.

• Maintain DIY brand integrity across all company marketing initiatives and communications
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term planning
• Work with marketing analytics tools (Google Analytics, social platform insights, affiliate dashboards) to measure ROI and optimize campaigns
• Manage budget allocation across channels, with a focus on ROI and long-term brand equity
• Create marketing plans when needed for national accounts, license holders and strategic planning initiatives
• Plan all communications including PR and media actions on all channels, including online and social media 
• Project management for new product launches and marketing campaigns including licensing requirements
• Work closely with sales in support of developing new business opportunities including in-store retail opportunities and trade shows and lead successful go-to-market initiatives
• Collaborate on advertising and promotional spend with e-commerce team
• Conduct and apply competitor, customer, and market analysis to brand strategy decisions
• Act as the liaison between new product development and e-commerce
• Tracking and reporting metrics on KPI’s

• 5+ years of progressive brand management experience in both B2B and B2C markets, with direct responsibility for revenue-impacting brand strategy and execution.
• Proven track record of growing brand awareness, market share, and sales across multiple distribution channels, including retail, e-commerce, and wholesale.
• Demonstrated expertise in online brand management, including social media strategy, influencer partnerships, affiliate marketing programs, and digital advertising.
• Experience in taking brand positioning and messaging and adapting it for channel-specific execution, (social, influencer, affiliate, retail, email, and digital ads) while maintaining brand consistency.
• Hands-on experience in e-commerce merchandising alignment and marketplace presence optimization (e.g., Amazon, Shopify, or other platforms).
• History of working with cross-functional teams (sales, product, creative, e-commerce) to execute integrated campaigns and product launches.