Director US Oncology Consumer Marketing SacTMT

Job Description

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation and launch excellence and we translate breakthrough science into innovative medicines that help people with cancer across the globe. 

We are currently recruiting a Director, Oncology Consumer Marketing (Sac‑TMT) to translate brand and launch strategy into prioritized, compliant, high‑impact consumer acquisition, activation, and retention plans across pre‑launch, launch, and inline phases. The Director owns the consumer go‑to‑market plan, including omnichannel campaigns (including DTC), audience strategy, and performance measurement and optimization, with a clear commitment to health equity.

This role partners closely with Brand Leadership, Commercial, Medical, Market Access, Analytics, Regulatory/Legal, and agency partners to ensure patient‑centric execution and timely, compliant delivery against critical milestones. As a key launch leader, the Director champions agile ways of working—helping activate Sac‑TMT’s first Consumer Customer Agile Team (CAT) and advancing One our company Marketing (OMM) capabilities across the franchise.

Key Responsibilities

Product Ownership & Strategy

• Lead consumer marketing for Sac‑TMT; build acquisition, activation, and retention strategy across the patient journey.

• Set consumer priorities and roadmap aligned to brand goals and launch milestones.

• Align consumer strategy, messaging, and omnichannel plans with the HCP team/CAT to ensure a cohesive, compliant go-to-market approach across audiences and touchpoints.

Consumer Campaigns & Omnichannel Execution

• Lead consumer campaigns, with emphasis on digital, social, multicultural, CRM, and web.

• Own DTC/acquisition strategy (segmentation, targeting, creative direction, channel plan) to drive awareness, enrollment, and adherence.

• Ensure consumer touchpoint readiness (web, CRM, call center, patient support assets).

Measurement, Analytics & Optimization

• Own KPIs/ROI; partner with Data & Analytics to build dashboards and the measurement framework.

• Use research and performance insights to test/learn and optimize creative, channel mix, and audiences.

• Represent the voice of the consumer to inform priorities and investment decisions.

Leadership & Team Management

• Build and lead the Consumer CAT; coach and develop direct reports.

• Drive adoption of agile ways of working across Consumer and HCP CATs; Partner with Sales, Medical Affairs, Market Access, Organized Customer, Analytics, Global Marketing, and Regulatory/Legal to deliver compliant, on‑time launch execution.

• Lead agencies/vendors to deliver quality, on‑time work aligned to strategy.

• Maintain strong Legal/Compliance partnership; ensure consumer materials meet promotional/non‑promotional and regulatory requirements.

Launch & Lifecycle Management

• Drive consumer launch readiness and lifecycle planning to support uptake and adherence.

• Identify risks/dependencies and adjust priorities to achieve launch and lifecycle goals.

Patient Centricity & Health Equity

• Embed health equity and Social Determinants of Health (SDoH) in consumer strategy.

• Ensure outreach is culturally competent and accessible for diverse patient populations.

Required Education & Experience Qualifications

• Bachelor’s degree required; advanced degree (MBA, MPH, or equivalent) preferred.

• 8–10+ years pharma/biotech marketing (consumer/DTC); 5+ years people leadership.

• Proven track record in developing and executing consumer acquisition campaigns, digital and social strategies, CRM and DTC channels, and omnichannel patient experiences.

• Strong measurement and ROI framework experience; data‑driven optimization.

• Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization.

• High Legal/Compliance IQ; experience operating within regulatory constraints.

• Strong project management, prioritization, and strategic planning.

Preferred Qualifications

• Oncology experience; launch and lifecycle experience strongly preferred.

• Agile experience; led Customer Agile Teams (CATs).

• Experience integrating health equity and SDoH into consumer strategy.

• Experience managing promotional budgets and agency/vendor partners.

• Multicultural media strategy and measurement experience.

Core Competencies

• Strategic prioritization and execution focus

• Customer‑centric mindset and empathy for patients

• Data‑driven decision making and measurement orientation

• Agile leadership and operational excellence

• Strong communication, influence, and executive presence

• Team leadership, coaching, and people development

Compliance & Values

• Upholds all company policies, regulatory requirements, and ethical standards.

• Models enterprise leadership behaviors, including collaboration, inclusion, accountability, and results orientation.

Position location: Upper Gwynedd, PA (hybrid) OR USA- Remote

Required Skills:

Collaboration, Consumer Product Marketing, Digital Marketing, Market Access, Marketing, Marketing Analytics, Market Research, Oncology, Oncology Marketing, Regional Marketing, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$190,800.00 - $300,300.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

04/11/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.