Director of Sales & Marketing

Company Description

Our Brand Sofitel

Sofitel is where French art de vivre meets the character and charm of each destination we call home. Every property offers a refined luxury experience inspired by French elegance, enriched by the flavors, traditions, and culture of its local surroundings. From iconic cities to resort escapes, Sofitel is recognized for its exceptional service, thoughtful design, and unforgettable moments that immerse guests in a uniquely cosmopolitan style of hospitality.

Our Hotel Sofitel Philadelphia at Rittenhouse Square 

In the heart of Philadelphia’s vibrant Center City, Sofitel Philadelphia at Rittenhouse Square offers a sophisticated fusion of Parisian chic and local flair. Just steps from historic landmarks, upscale boutiques, and celebrated restaurants, our 306-room luxury hotel is a destination in itself. Guests enjoy spacious accommodations, award-winning dining, and a personalized service culture that reflects both the elegance of France and the warmth of Philadelphia. We take pride in crafting memorable stays for our guests and creating an inspiring workplace for our team.

Our Mindset / Who we are 

• We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
• We take great pride in celebrating successes, yet we do also accept to fail so we can bounce even stronger.
• We are empowered and fully accountable. Everyone is encouraged to take ownership, make decisions and drive impact.
• We collaborate as One agile team, connecting Hotels, Regions, and Global, sharing insights, aligning strategies, and scaling what works. 
• We act as One team. Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.

Job Description

As Director of Sales & Marketing, you are the visionary force behind the hotel’s sales revenue strategy, the voice of its positioning and the guardian of its desirability. You orchestrate all Sales and Marketing initiatives with precision, creativity, and purpose to elevate the hotel’s reputation and optimize its performance.

Reporting directly to the General Manager, and in close collaboration with Hotel Performance, Revenue Management and Ecommerce teams, you design and implement a refined and ambitious strategy that positions the property as a market leader — in Rooms, F&B, MICE, Wellness and beyond.

With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele. You lead a talented team with charisma and clarity, nurturing excellence and accountability at every level.

What’s in it for you:

• Competitive compensation programs 
• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs and competitive voluntary benefits at minimal cost to you
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

Sales Leadership

• Play a key role in the budget planning process by defining ambitious targets per segment and feeder market. Develop and execute an annual sales strategy aligned with these objectives to drive performance across all key revenue streams
• Nurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), and corporate clients.
• Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.
• Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities.
• Coordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients.
   

Marketing & Communication Strategy

• Bring the brand promise to life within the hotel, turning it into a seamless, elevated, and emotionally engaging guest experience at every touchpoint
• Develop and implement a comprehensive hotel positioning and communication strategy to grow the hotel’s visibility, desirability, and reputation across key markets.
• Oversee the Marketing manager’s action plan including public relations, social media, advertising and digital marketing in connection with the Ecommerce director.
• Collaborate with brands and creative external teams to ensure visual identity and messaging along with the hotel luxury positioning.
• Ensure consistency of storytelling and visual identity across all content and activations, fully aligned with brand guidelines
• Generate strong local, regional, and international visibility through proactive media relations, influencer collaborations
• Build strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns, and high-value activations.

Revenue & Business Intelligence

• Drive the sales team performance through data-driven decision-making and regular business reviews.
• Analyse market trends, competitive benchmarks and guest insights to identify new opportunities.
• Collaborate with the General Manager, Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods.

Team Development

• Recruit, train and mentor a high performing sales and marketing team.
• Foster a culture of excellence, accountability and guest-centric service.
• Ensure alignment across sales, marketing, and revenue functions to achieve business goals.

Levers / How you will drive results

Customer management optimization (Direct & Indirect), corporate & leisure FIT, online RFP, MICE preferred agreements, TMC and consortia preferred agreements, online leisure groups, HERA loyalty program, B2B CRM tools and sales analytics (ANAIS), PR, marketing campaigns, famtrip, sales missions, photoshoot

Deliverables & KPIs / How success will be measured

Sales & Marketing roadmap, monthly business review, B2B revenues, B2B loyalty contribution, ROI and incremental business, lead response time, conversion rate, RPS, LQA

Qualifications

Your experience and skills include:

• You have 7 to 10 years of experience in sales and marketing in luxury hospitality.
• You are data-driven with a strong business sense.  
• You are curious: you like being up to date with best practices and trends.
• Strong business acumen with the ability to think critically, make strategic decisions, and contribute effectively to budgeting processes
• Excellent interpersonal skills with the ability to build strong relationships with internal stakeholders, external partners, and luxury clientele.
• Energized by teamwork with Sales, Marketing, and with the revenue and ecommerce teams
• Bachelor’s degree in Marketing, Sales, Hospitality, or Business
• You have a strong interest in the Luxury & Hospitality industries.
• You have very good verbal and written communication skills in English.
• You are bold, agile, collaborative and performance-driven. You lead with impact and empower your teams to go further, together.

Additional Information

Your team and working environment: 

• At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.

• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
• Be part of an influential team to guide the transformation of luxury, French hospitality.
• We recognize and celebrate team and individual successes.
• We are a brand influenced by French indulgence offering a genuine experience of art de vivre for both employees and guests.