Director of Marketing

The Director of Marketing at TROY is a dynamic, strategic leader responsible for driving all aspects of the company’s marketing initiatives to generate leads, increase sales, and elevate brand presence. This role requires a forward-thinking executive with proven experience in AI-driven marketing strategies, campaign execution, and cross-functional collaboration. The Director will lead a high-performing team, act as a player-coach, and work closely with Sales, Product Development, and Engineering to align marketing efforts with business goals.

Key Responsibilities

Strategic Leadership

• Develop and execute a rolling 12-month marketing strategy focused on lead generation, brand growth, and revenue acceleration.
• Champion innovation through AI-powered marketing tools, predictive analytics, and automation platforms.
• Lead market research and competitive analysis to inform pricing strategies and product positioning.
• Own the company’s branding, messaging, and visual identity across all channels.

Team & Cross-Functional Collaboration

• Supervise and mentor the marketing team, fostering a culture of creativity, accountability, and performance.
• Collaborate with Sales to develop pricing strategies that maximize profitability and market share.
• Partner with Product Development and Engineering to support new product launches, including go-to-market planning and sales enablement.

Campaign Execution & Performance

• Design and oversee integrated marketing campaigns using AI-enhanced tools across direct mail, web, social media, and email.
• Monitor KPIs and generate monthly marketing reports to assess campaign effectiveness and ROI.
• Organize and manage company conferences, trade shows, and major events.

AI-Driven Marketing Focus

• Leverage AI for customer segmentation, personalization, and predictive lead scoring.
• Implement machine learning models to optimize campaign targeting and performance.
• Stay current on emerging AI technologies and trends to continuously improve marketing outcomes.

Essential Functions

• Lead product launches, sales training, and enablement programs.
• Publish pricing lists and promotional materials in sync with digital communications.
• Drive thought leadership through e-books, webinars, and editorial content.
• Oversee social media strategy and execution.
• Analyze marketing data to identify trends and inform strategic decisions.
• Develop and manage the annual marketing budget.

Qualifications

• Minimum 5 years of marketing leadership experience in B2B environments.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong understanding of AI applications in marketing, including automation, analytics, and personalization.
• Experience in enterprise software, Fintech, or print security markets is a plus.
• Familiarity with design thinking and agile methodologies.
• Bachelor's degree in marketing.
• Strong project management and stakeholder engagement skills.
• Experience presenting strategic plans to executive leadership and board-level stakeholders.