Director of Digital Marketing and Communication

On-site in Wilkes-Barre, PA

Martz Bus is hiring a hands-on, data-driven Director of Digital Marketing & Communication to lead our digital strategy and accelerate revenue growth across all business lines — including NYC Line Run, Charters, and Tours.

This is a high-impact leadership role reporting to the President that is focused on four priority areas:

1. Pay-Per-Click (PPC) Strategy & Budget Management

2. HubSpot Utilization & Automation

3. Social Media Strategy & Content

4. Internal Communication Management

If you’re a digital marketing leader who thrives on measurable results, knows how to stretch a budget, and can translate data into action — this opportunity is for you.

What You’ll Do

• Lead all PPC strategy, execution, tracking, and budget management to maximize ROI.
• Manage and optimize HubSpot for CRM, marketing automation, segmentation, and reporting.
• Oversee all social media platforms (Facebook, Instagram, LinkedIn) with consistent brand voice and high engagement.
• Direct internal communication strategy to support clarity, consistency, and culture across the organization.
• Develop digital campaigns that generate qualified leads, improve conversions, and increase repeat usage.
• Define and track KPIs across PPC, email, social, and web channels.
• Manage external vendors supporting PPC, SEO/SEM, creative, and analytics.
• Report performance insights and recommendations to executive leadership.

What You Bring

• Demonstrated expertise managing PPC campaigns and digital advertising budgets.
• Hands-on experience with HubSpot (CRM, automation, reporting, workflows).
• Strong command of social media strategy, content development, and analytics.
• Proven ability to develop data-driven campaigns that drive revenue.
• Skilled communicator with experience managing internal messaging or organizational communication.
• 7–10+ years of digital marketing experience; transportation or service industry experience a plus, not required.
• A self-starter with integrity, accountability, creativity, and a positive attitude.

Martz Core Values

We are committed to:

• Do the Right Thing
• Focus on Service
• Positive Attitude
• Integrity
• Accountability
• Teamwork
• Innovation

The Director of Digital Marketing & Communication will model these values daily through leadership, collaboration, and measurable results.

Why You'll Love This Role

• You own the digital strategy — real authority, real autonomy
• Executive team visibility
• Ability to build, innovate, and modernize digital communication across a historic brand
• Clear KPIs and clear expectations — just how digital pros like it
• A role where performance truly moves the needle

Ready to Lead Digital Growth at Martz?

If you're excited to take full ownership of PPC, HubSpot, digital campaigns, and communication strategy for a respected, growing transportation company — we want to meet you.

We offer a competitive salary and benefits package including health, dental, vision, 401k, and disability.

Interested candidates should visit our website www.martzbus.com/careers to apply.

An Equal Opportunity Employer

M/F/Vets/Disabilities

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