Director, Marketing & Strategy - East, South & National Accounts

Job Description

ARAMARK REFRESHMENTS delivers inspired break experiences to business and industry clients at more than 80,000 locations in North America. Providing innovative solutions that create connections among employees and guests is our passion. From coffee, tea, cold brew, curated snacks, and fresh food options to customizable convenience through vending and micromarket solutions tailored to meet the unique needs of each client, we offer a full complement of breakroom essentials. Our team of experts reimagines unique spaces where everyone can recharge and enjoy a true sense of community.

Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Reporting to the Vice President of Innovation & CX, the Director of Marketing and Strategy helps to define and elevate the Refreshments brand in the market.  They are responsible for leveraging insights, food service operational knowledge, and client understanding to deliver innovative marketing strategies to enhance customer experiences and achieve growth objectives. Working closely with the RVPs, VPOs and National Account Managers, the Director serves as a critical liaison between Marketing and Operations, ensuring alignment with client needs and Aramark’s strategic goals. 

Compensation Data

COMPENSATION: The salary range for this position is $126,000 to $140,000.  If both numbers are the same, that is the amount that Aramark expects to offer.  This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.   Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage.  Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.  For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation. 

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

• Develops and implements comprehensive marketing strategies that align with Aramark’s objectives and client needs.
• Lead and develop a high performing team of Regional Marketing Managers and Field Customer Experience Specialists to drive retention and base business growth across the region.  
• Oversees any strategic marketing needs for any National Accounts and key clients, enhancing visibility and engagement.
• Collaborate with WXG Marketing, Convenience Retail and OpX teams to launch new offerings or seasonal activations
• Collaborate across the line of business to ensure seamless execution of marketing programs across client locations.
• Supports collateral, presentations, and proposal templates that effectively communicate Aramark’s value proposition.
• Deploys consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
• Participates as a subject matter expert in key presentations and client meetings, including quarterly and annual business reviews.
• Travels across region as needed to ensure the implementation of standards and marketing strategies.
• Directs the development of annual strategic regional marketing plans and ensures adherence to marketing calendars and deliverables.

• Ensure timely and budget-conscious delivery of key marketing projects. Monitor tools such as Monday.com to maintain workflow efficiency

Qualifications

• Minimum of 10 years of experience in marketing management positions with demonstrated success, preferably in hospitality industry – specifically restaurant and/or food service industry.  Specific experiences should include:
• Experience hiring, managing and growing a team

• • Experience developing marketing strategies to improve retention and growth
  • Experience working on and collaborating with cross-functional teams

• Proven experience in product innovation, merchandising, and consumer engagement strategies. 
• Requires a bachelor’s degree or equivalent experience 
• Up to 60% travel may be expected for client and team interactions. 
• Strong strategic, analytical, and decision-making skills, with proven program execution capabilities. 
• Ability to work effectively in a team-based environment within a heavily matrixed organization. 
• Excellent communication skills, including verbal, written, presentation, and influencing, with the ability to connect with diverse stakeholders. 
• Strong organizational and project management skills. 
• Proficient in Microsoft Office (Word, Excel, PowerPoint). 
• Creative and flexible in attitude and style, able to adapt to new situations in a dynamic environment. 
• A self-starter who is confident, self-motivated, and able to work effectively with minimal supervision. 
• This role is remote, but prefer candidates be located near a major market center. 
  • New York/New Jersey, Philadelphia, Baltimore/Washington DC, Boston, Dallas

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.