Director, Digital Marketing (Director of Digital Marketing) - REMOTE

About Net Health  

Belong. Thrive. Make a Difference.  

Are you looking for a meaningful and satisfying career where you have endless opportunities to grow and be financially rewarded? Net Health may be the perfect place for you.   

A high-growth and profitable company, we help caregivers harness data for human health. We also honor and respect the needs of our Net Health family and staff, which is why we offer a work-from-anywhere environment and unlimited PTO. Our welcoming and collaborative culture paired with progressive benefits makes Net Health the ultimate career home! 

As a leading-edge SaaS company in healthcare, we deliver solutions that help patients get better, faster, and live more fulfilling lives. Our software and predictive analytics cover the continuum of care, from hospital-to-home, across various medical specialties. Come join us and start the next chapter of your exciting career while helping others to live better lives.  

World-Class Benefits That Reflect Our World-Class Culture. 

Click Here to Learn More!: 

#WorkFromAnywhere #UnlimitedPTO #ComprehensiveBenefitsPackage #EmployeeResourceGroups #CasualDressCode #PrioritizedEmployeeWellness #DiversityAndInclusion #AVoice #NewHireSupport #CareerDevelopment #EducationalAssistance #EmployeeReferralBonus #ProgressiveParentalLeave    

JOB OVERVIEW

We are looking for a visionary and data-driven Director of Digital Marketing to lead the next chapter of our digital growth. This role goes beyond traditional tactics—embracing AI-powered search, zero-click content, and omnichannel experiences to accelerate acquisition, drive retention, and elevate brand engagement across the entire digital funnel.

As a senior leader, you will guide our digital marketing strategy and execution across channels including performance marketing, paid and organic search, programmatic, social, website optimization, and marketing automation. Your goal: build a high-impact engine that scales efficiently and continuously evolves with today’s digital innovation.

RESPONSIBILITIES AND DUTIES

• Own and evolve the digital marketing roadmap—leading strategy and execution across SEO, SEM, paid media, social, website, and emerging platforms.
• Leverage AI and automation tools to enhance personalization, optimize ad performance, and reduce manual workflows across the Martech stack.
• Champion a growth marketing mindset, driving full-funnel performance and testing strategies with a relentless focus on measurable impact (CAC, CLTV, ROAS, and pipeline influence).
• Define the digital prospect/client experience, ensuring brand consistency across web, mobile, and app environments (e.g., Communities) prioritizing frictionless UX and conversion paths.
• Lead and inspire a cross-functional team of channel experts & agency, fostering a culture of experimentation, agility, and learning.
• Build predictive dashboards and reporting frameworks using marketing analytics platforms to surface actionable insights and campaign intelligence.
• Collaborate cross-functionally with Sales, Demand Generation, Content, and Rev Ops to ensure alignment, lead quality, and journey cohesion.
• Stay ahead of trends in zero-click search, generative content, omnichannel orchestration, and privacy-first data strategies.

QUALIFICATIONS

• 12+ years in digital marketing, with 4+ years in team leadership roles.
• Demonstrated success in scaling digital programs in SaaS or tech-forward environments—B2B strongly preferred.
• Expertise across the modern marketing tech stack: including platforms like Google, LinkedIn, Marketing Cloud by Salesforce, Salesforce, and AI tools (e.g., Jasper, ChatGPT).
• Proven track record in performance marketing, lead generation, website optimization, and digital campaign orchestration.
• Strong analytical chops; fluent in attribution modeling, A/B testing, and data storytelling.
• Exceptional communicator and collaborator with a bias for action and results.
• Bachelor's degree in Marketing, Business, or related field (MBA or advanced certifications are a plus).

WHY JOIN US

This is a high-impact leadership opportunity to shape the digital future of a fast-moving SaaS organization. You'll have autonomy, executive support, and the tools to scale performance marketing in a world redefined by AI and customer expectations. If you're obsessed with growth, innovation, and building best-in-class digital teams—we’d love to talk.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as requested to meet the ongoing needs of the organization. 

Salary Range: $128,000 - $160,000 USD + a potential OTI